The Force Awakens on Hollywood Boulevard

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Christie created red carpet magic for the December 14, 2015 world premiere of Disney’s Star Wars: The Force Awakens. Christie designed and installed the 388 Christie MicroTiles that formed a backdrop for the red carpet (three blocks of Hollywood), and 18 Christie LCD panels graced photo locations.

Nominating Company: Christie, Cypress, California
Venue: Star Wars: The Force Awakens red carpet world premiere, Burbank, California
Project: Star Wars: The Force Awakens red carpet world premiere,
Category: Arts, Entertainment & Recreation

BACKGROUND
The world premiere of the much anticipated Star Wars needed to be very special and very rich in visuals. Disney, not a stranger to large events, needed this to be particularly spectacular. Having worked with Christie  for years, they called on us to realize their vision and to design and install the backdrop of the 1,100-foot-long red carpet tent down the famous Hollywood Boulevard (almost three city blocks) to the El Capitan theatre where the premiere took place.

Christie provided technical consultation at every stage of the installation, from concept creation to pre-staging, onsite setup and delivery, following exacting specifications outlined by the Walt Disney Studios special events team. Christie’s Coolux Pandoras Box Media Servers powered a variety of displays including 388 Christie MicroTiles that formed a backdrop and 18 Christie LCD panels that graced photo locations throughout the premiere.

CHALLENGES
The main challenge was the short time frame as Christie had to design, plan and build 388 MicroTiles in two days. The design had to match the look and feel of the film, and the walkway was three city blocks long. Since the event closed down Hollywood Boulevard, Christie had 48 hours max of setup time. On top of this, it was the much anticipated premiere of one of the largest franchises in the world. It had to go off without a hitch.

SOLUTIONS
Working closely with Disney and content teams, the Christie team pre­configured and staged the MicroTiles in Christie’s Cypress office. This included color calibration and the entire platform design of the MicroTiles, so they could be lifted exactly and put in place with minimal effort and time. Christie’s Pandora’s Box was crucial for content orchestration and synchronized content delivery.

RESULTS
The largest red carpet premiere at Disney’s El Capitan for one of the most popular movie franchises in the world was pulled off flawlessly.

Christie won the DSE 2017 Gold APEX Award in the Arts, Entertainment & Recreation Category.

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