Former ISBA Media Chief Bob Wootton Joins FEPE International as Executive Director Designate


FEPE International, the global federation for the out of home industry, has today announced the appointment of Bob Wootton as Executive Director Designate with immediate effect.

He will work alongside current Executive Director and industry doyen John Ellery until the next FEPE Congress in Stockholm in June 2017, after which he will assume a fuller role.

John Ellery, Executive Director FEPE, said: “I am delighted that Bob Wootton has agreed to join the FEPE team. We’ve worked together and known each other for many years and I know that his enthusiasm and his media and out of home knowledge will be a great asset for FEPE International.”

Matthew Dearden, outgoing Clear Channel CEO EMEA and current FEPE President, said: “John has played a huge role in building FEPE and the OOH industry worldwide to the status it enjoys today. In Bob Wootton we’re fortunate to have someone who can build on this to take the industry into a new era of positive growth.” 

Bob Wootton said: “Out of home offers the very best of both worlds – brand fame at scale and hyperlocal targeting and integration.

“I’m delighted to be joining FEPE at such an exciting time for the industry.  John, general secretary Mark Flys and the team have done a great job establishing FEPE as the go-to place in out of home.

“I’m looking forward to maintaining this momentum and helping drive FEPE even further forwards.”

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Bob Wootton has spent over forty years in advertising and media. Starting as a TV airtime buyer, he moved on to senior management and ownership positions in agencies before becoming Director of Advertising and Media at ISBA, the representative body of British advertisers.

About FEPE International:

FEPE International (established in 1959) is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of our members. Board members include JCDecaux, Clear Channel, Exterion, Ströer, OUTFRONT Media from the US and oOh!Media from Australia.

Membership is open to all companies who operate in the OOH sector and as a non-profit Federation funds are reinvested in industry issues such as research and the annual international congress. FEPE is a member of EASA and ESOMAR in Europe as well as a founding member of ICAS and also actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising:with authorities, international organizations, opinion formers and other elements of the communication media. More information at



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