FrontRunner Joins DPAA: Canadian Company’s WindowFront Matrix Turns Storefront Windows into Immersive Digital Experiences for Consumers


NEW YORK, May 7, 2018 — DPAA, the leading global organization for everything digital out-of-home, announced today that FrontRunner Technologies has joined the organization.

Based in Regina, Saskatchewan, FrontRunner’s unique WindowFront Matrix enables building owners, real estate brokers and landlords to transform their storefront windows into digital experiences that engage consumers with dynamic content.

Barry Frey, DPAA President & CEO, said, “We are pleased to welcome another Canada-based member to our organization. The growth in membership from our Northern neighbor speaks to the vibrancy and rapid growth of their nation’s digital-out-of-home marketplace. FrontRunner is a prime example of the innovation that is taking place in the DOOH arena. Their WindowFront Matrix is a tremendously exciting platform that epitomizes DOOH’s ability to engage consumers during their daily travels.”

Nathan Elliott, President at FrontRunner, said, “We have long admired the work that Barry and his team have done to advance the digital out-of-home industry, and are enthusiastic about lending our voice to future initiatives.”

Recently, DPAA announced that it will hold its first-ever Video Everywhere Canada Summit on May 14 in Toronto. The event will be held at Cineplex’s Rec Room, a new state of the art entertainment and conference facility, and will feature an agenda covering important issues and developments in the video everywhere ecosystem, including programmatic, multi-screen engagement, mobile/location data and case studies illustrating digital out-of-home’s impact on consumer behavior. In addition, DPAA will announce findings from its first survey of Canadian media planners.

DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.

To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.

About FrontRunner (  

At FrontRunner Technologies, we wholeheartedly believe that people the world over are looking to be inspired, even if they don’t quite know it… yet.

Whether it is on a walk to work, a Sunday stroll through downtown or hopping between weekend night stops with friends, our goal is to inspire awe in passersby by inviting them into the WindowFront Matrix. Who knew that what was once empty windows, could now serve as the platform for engagement, immersion and interaction?

Our divisions – AdFront, FilmFront, ArtFront, NewsFront and SportsFront – serve as the strategic platform to defy entropy, and inject awe into everyday life. Think of our divisions as mindscapes just waiting to be shared. AdFront is the cave-art of the 21st century. ArtFront shows how world is but a canvas to our imagination. As Godard would say, FilmFront is truth 24 times per second. NewsFront is the window to the world. And SportsFront projects the spirit of competition.

Now, with literal windows of opportunity everywhere, public space will never be the same.

About DPAA (

Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising.  

DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2018 Video Everywhere Summit is slated for October 30 in New York.

DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.



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