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The fifth in the Digital Signage Expo’s first quarter webinar series leading up to DSE 2018, Enhancing the Corporate Communications Experience with Digital Signage, was moderated by Editor of TechDecisions Jonathan Blackwood with presenters Penny Carter, Digital Signage Lead, Lockheed Martin and Cheryl Flohr, Director of Communications for Parker Aerospace. The webinar discussion targeted corporate administrators, technologists and communications and marketing professionals looking to better communicate to both customers and employees through the lucrative medium of digital signage. Check out the full webinar below:
Speaker Bios: Jonathan Blackwood is managing editor of TechDecisions. Jonathan joined TechDecisions in 2014 and writes about ways for technology managers to do their jobs better in companies of all sizes, K-12 and higher education, government, healthcare, hospitality, retail and large venue spaces. He is especially interested in the future of work and education, and the Internet of Things. Follow him @BlackwoodTweets.
For the past nine of the 21 years that Penny Carter has worked in IT with Lockheed Martin, she has played a proactive part in developing the organization’s digital signage experience. She helped research, design and deploy digital signage as a means to communicate to the non-wired employees at Lockheed Martin in 2008. Collaborating with multimedia, communications and leadership, her team designed, built and implemented what were the first cafeteria displays of Lockheed Martin Aeronautics employee news, aka AeroTV News. The deployment has grown to more than 250 displays across the seven Aeronautics sites. In addition, she has deployed another 200 screens across the various programs to display production metrics.
Cheryl Flohr is the director of communications at Parker Aerospace, an operating segment of Parker Hannifin Corporation. She is responsible for the Parker Aerospace marketing communications program, including strategy and planning, advertising, marketing collateral, tradeshow and event management and digital communication efforts, as well as government affairs, media relations and community relations for the organization. Flohr has twice served as chair of the Aerospace Industries Association’s Communications Council, and has received awards from the International Association of Business Communicators, Public Relations Society of America and several other organizations. She lives in Laguna Niguel, California with her husband and has two daughters.