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This webinar was co-presented by Laura Davis-Taylor and Ed King, both co-founders of the HighStreet Collective ahead of the full-day Digital Experience Forum they will be presenting at DSE 2018. The industry is now littered with labs, technologically astounding case studies and brands elbowing each other publicly to prove that they are the most category-leading and innovative. But are we judging these innovations based on how slick and savvy they appear, or by how we influence what shoppers actually feel inside the store? By first understanding that technology is supposed to make things more human, not less, we are able to have a clear look at the shopper landscape, and we are able to start looking toward technology as part of an in-store innovation solution. In this webinar, viewers/listeners learned how to focus on what technology solutions you should implement, not what you could implement.
“Customer expectations are becoming astonishingly high, and technology is becoming commoditized at a rapid rate,” said King. “It’s becoming critical for retailers and technology suppliers to keep up with the evolving trends.”
Speaker Bios: Laura Davis-Taylor and Ed King are co-founders of HighStreet Collective, a retail store innovation consultancy. Published authors, advocators, teachers and provocateurs, they bring together more than three decades of experience in brand planning, CX, digital engagement, store design and change management — with the singular goal of reinventing retail, one store at at time.