FULL WEBINAR: Digital Signage Trends in the QSR Sector


In Partnership With:


This 30-minute webinar discussed trends in hardware, software and operational component technologies, identifying those innovations that have been applied or should be considered in the QSR space. The discussion also explored the types of innovations that could be helpful to generate additional efficiencies.

Featured discussion leaders included:

  • Joshua Eftekhari-Asl, Senior Manager, New Technologies, Taco Bell

  • Klaus Smit, Associate Manager, Innovation Team, PepsiCo

  • Sam Oches, Editorial Director, Food News Media/QSR Magazine (Moderator)


Joshua Eftekhari-Asi - Taco Bell - DSE Advisory BoardSpeaker Bios: As Senior Manager of New Technology at Taco Bell, Joshua Eftekhari-Asl has been responsible for the development and launch of a national digital signage sourcing program for Taco Bell’s US Franchisees. He is currently the technology partner for digital signage solutions in Taco Bell’s flagship and emerging concept restaurants.

Klaus SmitKlaus currently works for PepsiCo’s equipment innovation team with the main focus on Pepsi Spire. Klaus holds a Bachelor of Science in Physics from University of Florida and Master of Science in Physics from Texas A&M University. While working on his masters, Klaus worked in R&D for a university lab and a local engineering start-up.  Previous to joining PepsiCo Klaus worked as Mechanical Test Engineer, successfully executing multiple challenging engineering test projects for new prototype tools and leading initiatives for optimizing the R&D cycle by leveraging the growing technologies of data science and machine learning.

Sam Oches newModerator Bio: Sam Oches is the award-winning editorial director of Food News Media, publisher of QSR and FSR magazines. A graduate of the E.W. Scripps School of Journalism at Ohio University in Athens, Ohio, Oches previously served as editor in chief of Southeast Ohio magazine and as managing editor of QSR. During his tenure as editor, QSR has been recognized as a Gold Eddie Award winner by Folio and as Magazine of the Year by the Azbee Awards, which honor excellence in business journalism. He’s a past president of the International Foodservice Editorial Council (IFEC), a past board member with the American Society of Business Publication Editors (ASBPE) and current board member with the ASBPE Foundation. His foodservice insights have been shared in national media outlets such as the New York Times, USA Today, National Public Radio and CNBC. He lives in Durham, North Carolina with his wife and daughter.

1 Comment

  1. First of all, I thank you for sharing a great read and I found it very useful. Digital signages not only used to display the menu in restaurants instead they can be used to prepare the desired food(graphical) and order them with one click. As an owner of the restaurant, I have adopted an interactive multitouch digital signage for my business and succeeded in attracting more customers into my restaurant. Using this technology customers can choose their needy food while sitting around the table and once they click on the order button we serve them within a few minutes. I recommend this software technology to every business owners who are running bars, restaurants, hotels, and much more. Here is the link of the company from whom I purchased this technology – https://www.pixelwindow.com.mx/
    Good luck and I hope my information will be helpful to everyone.

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