FULL WEBINAR: The Future of Beacon Technology

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In this webinar sponsored by NEC, Jonathan Brawn, Principal at Brawn Consulting and Ian Dallimore, Director of Digital Innovation and Sales Strategy for Lamar Advertising discuss the role of beacon technology in today and tomorrow’s world of advertising and how it will affect the future of digital signage and personalized marketing.

Brawn, a fan of Android devices and Microsoft Windows, seemed like a perfect co-panelist for Dallimore (an Apple guy) to generate discussion about everything from Bluetooth Low Energy (BLE) versus Classic Bluetooth, Big Brother’s handling of personal information and the danger of using technology for technology’s sake.

That said, they agreed on several points including but not limited to the benefits of current beacon tech capabilities like it being inherently mobile-centric, offering outreach that can extend beyond the sales floor and hitting the right person with the most relevant message at the right time and place.

Check out the recording below if you missed it!

About Author

Jason Kushner is a videographer, editor, writer and filmmaker living in the Greater Atlanta Area. With an educational background combining film and journalism, Kushner has shot video and written for a myriad of publications and multimedia projects including Creative Loafing Tampa, TBO.com, Starline Films and Digital Signage Connection. His 2009 documentary American Colonies: Collapse of the Bee became an Official Selection at 12 international film festivals, won Best Documentary at the 2009 Central Florida Film Festival and a John Muir Gold Award at the 2009 Yosemite Film Festival.  In 2015, he became Digital Media Editor for Digital Signage Expo, LightShow West and LED Specifier Summit and has since become Digital Content Manager for those shows’ parent company, Exponation.

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