FULL WEBINAR: How Content Will Drive the Future of Digital Signage


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As our economy begins to reopen, every establishment with a digital signage system, from retail to hospitality, healthcare to museums, will need three distinct types of content to successfully relaunch themselves after 3+ months of inactivity. This webinar focuses on the three must-have types of video messaging that anyone with place-based screens will need to win back the trust, the interest, and the excitement of a shaken and wary visitor base.


Speaker Bios:

Kate Martin of Neumatic DigitalKate Martin is the Executive Producer at Neumatic Digital where she has guided the creation of video content for various retail and technology companies such as AT&T, Adidas, Cisco, Symantec, Stubhub, and PayPal. With a background in film and theater, she specializes in honing the brand story to drive marketing and sales results. She believes in the efficacy of high-quality content to build awareness and brand loyalty. Currently, she is most interested in emerging technologies such as Virtual and Augmented Reality and how they can best be used for brand engagement and marketing.

John Polachek of WovenmediaJohn Polachek leads all Wovenmedia’s creative efforts and has a depth of knowledge in advertising, branding, design, and new media. After 25 years working for the likes of Young & Rubicam New York, Saatchi Pacific, USweb/CKS, and PRN, his unique combination of talents for naming, messaging, broadcast design and even 3D design have played an integral part in Wovenmedia’s success. His ability to help network owners understand the hidden value of technologies like 4K are invaluable. John has won numerous awards including a Clio, OneShow, and Andy, and has had work featured in AdWeek and the Print annuals. John graduated with honors from Art Center College of Design in Pasadena, California.


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