David Saleme, Senior Manager, Business Development for John Glenn Columbus International Airport, and Brad Parler, Digital Communications Administrator for Blinds.com, co-presented “Incorporating Social Media Effectively in a Digital Signage Network” on November 16. Check out the full recording below:
Because digital signage networks source their relative contextual media value from their collective geography, social media is a powerful tool not only to engage audiences, but also to deliver a call to action. Incorporating social media with digital signage was a topic discussed in detail by the Digital Signage Expo’s Advisory Board this past January.
“When implementing a social media component for your digital signage network, it is important to focus on keeping viewers engaged,” said Saleme. “While effective digital signage creates a connection through its message, it is a social media component that can create the engagement.”
Speaker Bios: David Saleme joined the Columbus Regional Airport Authority in October 1996. He was hired under the General Counsel’s office, with a focus on concessions and real estate. Throughout his time with CRAA, he has been responsible for terminal and concession development at Port Columbus International Airport, and is now primarily responsible for managing the in‑airport advertising program. Saleme’s other efforts at Port Columbus International Airport include the negotiating and drafting of concession agreements, bid packages, requests for proposal, land and building leases, airline lease amendments, minimum standards and other agreements with a broad spectrum of airport tenants and operators.
Brad Parler is the Digital Communications Administrator at Blinds.com, the world’s largest online window covering store that was recently acquired by The Home Depot. As a video, broadcast design and digital technology veteran, Parler draws from more than 15 years of experience with one foot firmly planted in the world of video production and the other planted in the world of Internet Technology. In his current role, Parler has achieved national industry attention with his innovative take on displaying important data in beautiful and easy-to-understand ways. He conceptualized, built and actively maintains the graphics and HD video-rich internal corporate communications network that includes more than 70 large-format displays and two large video walls. He is a proud father of four with a love of all things technology, tea, great looking facial hair (ask him about what major social network’s logo was re-designed to include his handlebar mustache for a day!) and testing geeky wellness experiments.