FULL WEBINAR: Understanding Digital Signage Content Strategy


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Summary: Digital Signage is one of the few areas of AV where there’s more to the project than just hardware, software and install. Content creation, custom programming, training, and player setup are all part of the project. It’s important for integrators to offer a total solution for Digital Signage, including content. Selling content requires looking at content strategy first to ensure overall project success and client satisfaction. This webinar covers how content strategy drives your entire digital signage project, including hardware, software and other technology choices.


Speaker Bios: Jim Nista, DSCE, Senior Director of Content Creation Services for Almo Professional A/V, is a digital graphics and design pioneer and has a long history working as a Creative Director for a large range of clients. In 2002, Mr. Nista set up Insteo, a Digital Marketing agency with a focus on Digital Signage creative services. In 2018, Almo Pro AV acquired Insteo with Jim coming on board as their Senior Director for Content Services. Nista serves on the Digital Signage Expo Content Advisory Board and has helped create the Digital Content and Media Expert (DCME) certification program and DSF Certification programs in addition to regularly speaking at shows like Digital Signage Expo and InfoComm. Nista holds two software patents and has received 11 DSE APEX Awards.

Jim Nista - CEO - Insteo

Jonathan Brawn is a principal of Brawn Consulting based in Vista, California. Before that, he was director of technical services for Visual Appliances, a firm that holds the patent on ZeroBurn™ plasma display technology. Prior to that, he successfully ran Brawn & Associates, a design build group serving the residential and commercial AV markets. Brawn worked alongside his father Alan in creating and building training programs for technical, sales and marketing development. He holds CTS certification and teaches courses at InfoComm, CEDIA and the Digital Signage Expo. He is co- founding director of ISF Commercial and a founding member of The Digital Signage Experts Group.

Jonathan Brawn - Principal - Brawn Consulting



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