Gamification via Digital Signage


Regardless of industry, gamification is becoming more and more important for employee motivation. The new viewneo Active app taking advantage of this opportunity and bringing Fitbit Challenges from the app to the big screens for the first time.

Visitors and exhibitors at this year’s Digital Signage Expo in Las Vegas will be able to join the DSE Challenge and see how the new gamification concept performs.

Today, digital signage is mainly used to display advertising at the point of sale, to display flight information on large screens or to support the atmospheric effect of the sales site. The extensive part of the application example focuses on the presentation of services and products. The observer  is often somewhat excluded.

A more recent approach is the topic of gamification in concurrence with digital signage. For a few years already, more and more third-party technologies are creating interactive experiences in accordance with digital signage.

Based on a study done by TechnologyAdvice, 54 percent  of the questioned employees said that if they had playful elements incorporated into completing tasks, they would  perform much more efficiently. Another  interesting result of the study was that 29.6 percent  said they would prioritize wellness and fitness offers as employee benefits.

The new viewneo Active app, an extension of the digital signage software viewneo, meets this development and combines the theme of movement and health with playful elements.

This is a new approach in the field of gamification and merges gamification with digital signage.

viewneo Active: The gamification app for innovative companies

The trend of the so-called wearables is conspicuous. More and more young people wear fitness wristbands in their spare time. These modern accessories worn on the wrist serve the purpose of measuring the activity level and health, and to improve on these metrics by setting goals.

In so-called Fitbit challenges, friends and colleagues are able to compete against each other. The winners are the participants that, in a set period of time, mastered the most amounts of steps, kilometers (miles) or flights of stairs. This  competition supports good health in a playful way.

To this day, these challenges are unfortunately only able to be tracked in-app. Only the participants themselves are able to see on their smartphone who has worked themselves up to the winning podium.

Fitbit: From the app to the big screens

This Fitbit concept is being extended in the new viewneo app. The competitions are transmitted to the working environment, in real time, to digital signage screens.

This way, by seeing the challenges presented on the large displays, the other employees are being encouraged to enter the challenges in addition to the participants themselves. After all, nobody wants to be stamped as the couch potato of the firm or even lose against the neighboring departments. viewneo Active thereby fulfills the desire for active employee programs and makes them particularly entertaining through the gamification elements.

An additional, exciting enhancement of the app: Companies can compete against other work teams of other firms. This way, a start-up in Berlin can dare a firm in Hamburg to compete in a five-day challenge. Both can watch on their digital signage displays and see which team is leading in real time. May the more active company win.

But, not only will the employees benefit from viewneo Active, the health benefit aspect is particularly useful to the employer. The author, Charles Duhigg, writes that sport is a key element that has a positive effect on the overall work behavior of employees:

“Typically, people who exercise start eating better and becoming more productive at work. They smoke less and show more patience with colleagues and family. They use their credit cards less frequently and say they feel less stressed. Exercise is a keystone habit that triggers widespread change.”

-Charles Duhigg, The Power of Habit: Why We Do What We Do in Life and Business

viewneo Active at DSE in Las Vegas

Viewneo will present this year at DSE in Las Vegas about how this challenge will work. Visitors and exhibitors are able to join the open DSE 2017 Challenge with their Fitbit wristband. Live at Booth 1454, the top 10 leads of the participants in most recent steps can then be tracked in real time.

At the end of the two-day trade show, the winnings include viewneo 4K SignageBoxes, one of the media players of viewneo, inclusive of the professional license, but also a Fitbit wristband for first place to keep.

DSE17 Challenge: This is how it works

  1. The requirement for participation is owning a Fitbit wristband. Alternatively, there will be 10 Fitbit watches available for participants at the viewneo booth
  2. Scan the included QR-Code or go to the link written below it
  3. Confirm the participation in the DSE 2017 Challenge
  4. Visit us at Booth 1454 and follow the Top 10 participants in real time
  5. Win one of the great viewneo Active prizes waiting at the viewneo booth

About Author

Tim is a passionate online marketer. Before he started his studies in business administration at FOM in Duesseldorf, Germany, he majored in marketing and communication management. He is currently finishing his bachelor thesis focusing on SaaS price policies. At the same time, he is responsible for strategic marketing activities at Adversign Media GmbH, a Digital Signage provider located in Duesseldorf.

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