Gefen Introduces 4K Ultra HD 8×9 Matrix Switcher That Ensures Seamless Video Delivery To Any Combination of Eight Displays


LAS VEGAS, NEVADA, June 8, 2016 – Demonstrating its commitment to provide commercial installers with reliable, high-quality digital connectivity and A/V signal processing, Gefen, the A/V signal management unit of Core Brands, a Nortek company (NASDAQ: NTK), today announced the introduction of the 4K Ultra HD 8×9 Matrix Switcher. This next generation switcher is designed to deliver centralized distribution of stunning 4K video to any combination of eight displays over a single CAT5 cable and one local display with HDMI. The introduction to the U.S. commercial market was made at InfoComm 2016 in the Las Vegas Convention Center at Gefen Booth #C5430.

“The new Gefen 4K Ultra HD 8×9 Matrix Switcher is truly category-altering,” Core Brands Marketing Manager Chris Bundy stated. “This matrix switcher appeals to commercial integrators who want to adapt inputs and outputs to utilize DVI sources and displays. It really is the ultimate solution for any type of environment in need of a reliable, cost-effective way to access and distribute high-end Ultra HD content to multiple displays.”

Gefen Introduces 4K Ultra HD 8x9 Matrix Switcher That Ensures Seamless Video Delivery To Any Combination of Eight DisplaysCompatible with the latest HDCP 2.2 protocol as well as HDCP 1.4 formats, the 4K Ultra HD 8×9 Matrix Switcher supports 1080p Full HD, 1920 x 1200 (WUXGA), 3DTV and Deep Color (up to 1080p resolution) as well as multichannel digital audio, including 7.1 channels of LPCM and HBR (High Bit Rate) digital audio formats such as Dolby® TrueHD and DTS-HD Master Audio™, are also passed through. “With cross-point routing capabilities of eight 4K Ultra HD and 4K Cinema-DCI sources to any combination of eight displays, the Gefen 4K Ultra HD 8×9 Matrix Switcher offers integrators the option to stream higher definition content to more displays,” Bundy added.

Simplifying the installation process for the integrator, Gefen’s Syner-G software supports automatic network discovery, simplifying initial IP configuration. The software’s “Discovery” and “Show Me” features automatically detect all installed units on a “Local Area Network”; RS-232 and Bi-Directional IR can be used to control A/V sources placed near the matrix and to send automation commands to the display or any other device placed near the receiver unit.

“IR that is sent back to the main unit can be steered to any of the eight inputs, allowing total control of all sources from any remote location,” Bundy emphasized. “The Syner-G software takes any ‘guesswork’ out of IP configuration by utilizing beacons that discover Gefen products on any local area network, even with multiple gateways. Each source can be routed to any or all displays, using the included handheld IR Remote Control.”

Gefen’s 4K Ultra HD 8×9 Matrix Switcher is easy-to-read with a super-bright OLED front panel display to indicate routing status to aid configuration. The matrix can be controlled via RS-232, Telnet, UDP and also Gefen’s intuitive web-served interface.

“Any commercial integrator looking for a reliable way to distribute high-end Ultra HD content, in corporate, retail, education, sports, medical, hospitality applications and beyond, need to look no further than Gefen’s Ultra HD 8×9 Matrix Switcher,” Bundy said. “The device is easy-to-install, easy-to-manage and is compatible with leading control systems like the ELAN Entertainment and Control platform.”

For more information, visit Gefen at InfoComm 2016, booth #C5430 or

About Gefen

Gefen® is the leader in audio/video signal processing solutions for commercial and residential applications. With a heritage of practical innovation and first-to-market products, Gefen delivers intuitive A/V distribution solutions that bridge the gap between rapidly advancing technology and real-world applications. For more information, please visit

About Core Brands

Core Brands combines the product and marketing strengths of iconic and award-winning control, audio, power management, connectivity and video distribution brands including ELAN®, SpeakerCraft®, Gefen®, Niles®, Panamax®, Proficient®, Furman®, Sunfire® and Xantech® to deliver a portfolio of connected home and commercial solutions to its channel partners and end users. For further information, visit

About Nortek, Inc.
Core Brands is a Nortek company. Nortek Inc. (Nasdaq: NTK) is a global diversified company with leading brands and innovative, technology-driven products and solutions for lifestyle improvement at home and at work. For further information, please visit


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