When Georgia State University (GSU) set out to design a new home for its Creative Media Industries Institute, it decided to make a statement about its mission that would be seen and immediately understood by the new building’s thousands of passersby. To achieve this iconic stature, GSU turned to NanoLumens for a solution that would transcend being a display and become a canvas for the creative expression of the students studying at the institute.
The search for this new technology led GSU to NanoLumens, and as soon as they visited the NanoLumens showroom, the university knew that they shared the same vision for the project and for the larger goal of making Atlanta a hot bed for media and technology. GSU also wanted the centerpiece of the new building lobby to be a giant, interactive media display. Throughout talks with architects, the idea of utilizing a curved surface kept popping up. In the end, the decision was made to build a curved wall in the building’s main entrance, which has 20-foot ceilings and wall-to-wall windows, making it a highly visible location for thousands of daily passersby.
One of the main problems was that projection is very hard to use in daylight situations – something that NanoLumens’ technology solved – and also that working with six projectors to display a single image was incredibly complicated. Georgia State University knew that a single massive display would be the answer.
Not content with simply a massive curved HD display, GSU agreed that a standard 16:9 rectangle was uninspiring. Thus, a 34-inch-wide curved trapezoid, with the left and right ends standing 10 feet and 7 feet tall, respectively, would work. Utilizing a 3-millimeter pixel pitch, the display has a truly unique pixel count and display ratio that challenges students to step out of their comfort zone and create digital media projects specifically for this display.
To show off the new technology, the institute’s opening day featured an interactive installation that linked a web page to the display and allowed attendees to draw on the solution using their mobile devices.
The display doesn’t simply sit on a blank wall, either. Instead, the curved wall is comprised completely of LED lighting. The entire wall surrounding the display can also be programmed and integrated to project various colors and intensities along with the on-screen content.
The new Creative Media Industries Institute building is now, quite literally, a beacon of creativity that enables our students to experiment and prepare for careers in the rapidly changing fields of media and technology. According to GSU, “It’s really important to differentiate our program, to show our interactive capability and technological prowess. When we moved forward with the design of a new building, we knew we had an opportunity to provide our students and the larger community that traverses Woodruff Park every day with something novel and exciting. Building on the success of our original ‘Window Project’ at the old building, in which we exhibited artists’ digital creations in large format by projecting them onto frosted windows, we wanted to create a larger installation space that featured technology that was better, brighter and more advanced than projection technology, and that’s exactly what we were able to accomplish thanks to NanoLumens.”