NEW YORK, September 13 2017 – DPAA, the leading global organization for everything digital out-of-home, announced today that Rubicon Project (NYSE: RUBI), the global exchange for advertising, has joined the organization.
Barry Frey, President & CEO of DPAA, said, “Rubicon Project’s global exchange makes it easy for buyers and sellers to transact in open, private and direct marketplaces worldwide. We welcome the opportunity to share learnings and best practices with them for the benefit of digital out-of-home networks and advertisers.”
“As a data-driven mass medium, out-of-home is critical to the progression of digital advertising,” said Joe Prusz, Global Head of Revenue, Rubicon Project. “Rubicon Project has been offering private marketplaces for display since 2012, followed quickly by mobile app, video and audio. We regard digital-out-of-home as a logical extension of that technology. We couldn’t be more excited to join DPAA to underscore that commitment.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising.
DPAA’s annual Video Everywhere Summit brings together nearly 800 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2017 Video Everywhere Summit will be held in New York on November 1.
DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey