(New York, New York) MTA New York City Transit was quick to recognize the popularity of the new electronic gaming sensation Pokemon Go. Officials also spared no time in identifying the potential hazards of trying to catch the creatures in surroundings where there is a four and half foot drop to the tracks.
In response, the agency has created a new safety campaign for its On The Go Travel Station kiosk network, reminding customers to stay safe by remaining behind the yellow line when trying to catch the animated creatures. The digital screen campaign consists of a brief animation warning customers to stay safe as they play the game that seems to have taken the country and the world by storm. The messaging uses the iconic red and green “Bubble People” figures used in the popular ‘Courtesy Counts’ campaign combined with language from the agency’s ongoing platform safety campaign. Of course, the red figure turns green once he does the safe thing by stepping behind the yellow line.
The text reads: “Hey Pokemon Go players, we know you want to catch ‘em all, but stay behind the yellow line when in the subway. The text inside the frame adds: In 2015, there were 172 incidents involving customers who came into contact with trains; 50 people died.”
The On The Go campaign began running July 14th. New York City Transit had previously issued a similar warning through Twitter and Facebook social media posts that generated more than 400,000 views in less than a week. They both urged customers to be mindful of their surroundings when playing the game in the subway to and keep well back from the edge of the platform. “We want our customers to have fun but we also want to remind them to play smart and play safe,” said Paul J. Fleuranges, Vice President of Corporate Communications for NYC Transit. “For customers our key takeaway is please stay behind the yellow line at the platform edge when you gotta catch’em,”added Fleuranges, who oversees the On The Go program at NYC Transit.
The MTA OTGN currently consists of 200 units at 39 subway stations in the Bronx, Brooklyn, Manhattan and Queens; by the end of the 4Qtr 2016, there will be 380 kiosks in 73 subway stations. Customers can view the real-time service status of subways, buses, and railroads; get travel directions with Trip Planner; access elevator/escalator status; and scan MTA, neighborhood and station maps. In addition, NYC Transit uses the OTGN to push Service Alert & Emergency messaging to the entire kiosk network, a select group of kiosks or an individual unit during a service event or emergency situation, posting granular service alternatives at affected locations.