GroundTruth’s Dan Hight Elected to DPAA’s Board of Directors


Dan Hight DPAA photoNEW YORK, September 20, 2017 – DPAA, the leading global organization for everything digital out-of-home, announced today that Dan Hight, SVP, Channel Partnerships, GroundTruth (formerly xAd), has been added to its Board of Directors.

Barry Frey, President & CEO of DPAA, said, “I feel so fortunate to be able to work closely with a Board of Directors that can best be described as an all-star team of industry thought-leaders and digital innovators. Dan’s addition to this group adds another layer of insight and expertise that will help guide us as we lead the way in the ‘digital out-of-home everything’ revolution.”

Hight said, “I’m extremely honored to join the Board of Directors at DPAA, which has been at the forefront of bringing digital expertise to the out-of-home industry. GroundTruth has been a strong supporter of the out-of-home industry, as in many ways it was the original location-based ad. As the industry continues to evolve, we are excited to see how leveraging the power of location data will further enhance digital out-of-home advertising.”

Other DPAA Board members are José Avalos, VP, Retail & Digital Signage Worldwide Director, Intel; Marc Kidd, CEO, Captivate Network; Peter Krieger, President & COO, Adspace Networks; Mike Maas, CEO, AMI Entertainment; John Partilla, CEO, Screenvision; Burr Smith, Chairman & CEO, BroadSign; and Andreas Soupliotis, CEO, Ayuda[x].

François de Gaspé Beaubien, Chairman & COO of Zoom Media, is Chairman of the Board. He has held that position since 2013 and has been a Board member since 2006.

DPAA’s Board of Directors, which meets quarterly, provides strategy and direction for the organization. Elected by the general membership, the Board consists of leaders in the DOOH space who work collectively to shape and strengthen the industry.

DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.

To deliver on their promise of “Digital Out-of-Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.

About GroundTruth

GroundTruth is a global location technology company that drives results with real data. We believe in the power of place. Build your brand, increase sales and grow your business by building off what real people are doing in the real world, mapped using our proprietary Blueprints technology. Through its data foundation, GroundTruth sees two out of three smartphone users in the U.S. and more than 20 billion physical visits annually across 21 countries globally. Learn more:

About DPAA (

Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out-of-Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising.  

DPAA’s annual Video Everywhere Summit brings together nearly 800 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2017 Video Everywhere Summit will be held in New York on November 1.

DPAA is a Digital Out-of-Home Everything and Video Everywhere AssociationTM.

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