HOUSTON, May 16, 2017 /PRNewswire/ — GS Marketing (GSM) took top honors in the Standard Paid Digital Display Advertising category at the 2017 Crystal Awards, recognizing excellence for their work marketing Service and Repair deals online for automotive dealerships. This particular award was for a campaign that ran the second part of 2016 for Toyota West, an automotive dealership located in Columbus, OH. GSM represents Toyota West for various marketing efforts that support the dealership’s customer acquisition, retention and growth goals.
On May 11th the American Marketing Association (AMA) hosted the Crystal Awards, the city of Houston’s premier marketing gala event, honoring the vision and strategic direction of the city’s best marketing work. Prior to the awards show, judges from outside the Houston area evaluated hundreds of entries in 97 categories. An AMA Crystal Award recognizes that great marketing is about results. Winning at the Crystal Awards demonstrates that your marketing was effective, standing out above the rest in results and its ability to meet business objectives.
GSM’s Paid Display campaign received this prestigious award for its ability to drive higher than average website activities to Toyota West’s website, increase customer engagement with the dealership’s website once there and increase in dollars-per-Repair Order for the dealership’s Service Department. The campaign produced a 195% increase in overall website activity and a 147% increase in “Service Specials” page views. In addition, Repair Order revenue increased by 67% during the campaign. Chris Bundrick, Fixed Operations Director at Toyota West, had this to say about the campaign, “The results have gotten better every month [as a result of the digital campaign], and we can see that more people are visiting our site. I feel that after doing this, we will soon become a household name.”
The GSM digital team behind the winning campaign included NaKedra Campbell for product management, Lisa Nicolaus for client management, Ian Favre for digital operations support management and Jack Levinson for client support.
GS Marketing is a full service direct marketing and digital agency specializing in the automotive industry. For 27+ years GSM has worked with automotive professionals across the country to deliver leading edge, data-driven marketing solutions. GSM is your single resource for high-impact lead generation campaigns, one-to-one communications as well as results-driven loyalty and retention programs.