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Everything has Changed. Nothing has Changed
iTunes debuted. Arnold Schwarzenegger was elected Governor of California. Limp Bizkit and Clay Aiken were popular music acts. And we…
Call to Action Should Remain on Screen as Long as Possible
As it relates to advertising, you need to capitalize on the moments you have the viewer watching the screen. So…
Providing Value to Viewers is a Digital Signage Win
Digital signage content is often at a crossroads between information and entertainment. How can you best attract viewership to a…
Rate Your Digital Signage with These 5 Questions
How can a network most cost-effectively evaluate the success of its content/playlist? The obvious answer is, do you enjoy watching…