GUL AHMED IDEAS Receives Pakistan’s First Curved, 3.9-Millimeter Digital Display from Daktronics

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GUL AHMED IDEAS pic

BROOKINGS, S.D. – Oct. 4, 2019 – Daktronics (NASDAQ-DAKT) has partnered with IDEAS by GUL Ahmed Textiles, one of the oldest and largest textile mills in Pakistan, and Quadra Technologies to deliver a curved, 3.9-millimeter LED display. The installation took place in 2019 and the project has been shortlisted as a finalist for AV Awards Retail Project of the Year.

Khurram Khaliq Khan, CEO and director of business development for Quadra Technologies, commented, “IDEAS’ vision is to become the leading retailer in fashion fabrics and viewed as a state-of-the-art, modernized fashion store in Pakistan. They want to bring modern technology along with the integration of the online shopping experience and digital integration of their shops.

“For this project, Quadra Technologies completed the structure manufacturing and installation, and Daktronics provided the step-by-step design and state-of-the-art engineering to make it all possible.”

The display combination measures 5.5 meters high by 5 meters wide and consists of three individual banners that start on the wall near a staircase and curve up onto the ceiling. Each individual display starts at a different height matching the staircase to share branding and retail messaging.

The content is either shown individually on each banner or spans the whole display combination, considering the negative space between the displays. Each features a tight 3.9-millimeter line spacing for closer viewing distances as patrons move past the display at the IDEAS retail shopping location.

Nadeem Rehmani, COO of Gul Ahmed Ideas said, “The screen is amazing. It has completely changed the outlook and customer experience at our store. Excellent product from Daktronics!”

“It has been wonderful to work with the team at IDEAS,” said Mathieu Verbraken, Daktronics regional manager. “Being new to digital, they have a refreshing approach to design. Our technology allowed for the implementation of a truly incredible display combination without compromising their ideas. We thank them for their trust in Daktronics. Special recognition also to Quadra Technologies, our loyal partner in Pakistan, without whom we wouldn’t have had the opportunity to realize this project.”

About Daktronics

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.

SAFE HARBOR STATEMENT

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and is intended to enjoy the protection of that Act. These forward-looking statements reflect the Company’s expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectations, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, fluctuations in margins, the introduction of new products and technology, the impact of adverse weather conditions and other risks noted in the Company’s SEC filings, including its Annual Report on Form 10-K for its 2019 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

 

MEDIA RELATIONS

Justin Ochsner

Public Relations/Marketing

Tel 605-692-0200

Email justin.ochsner@daktronics.com

 

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