Toronto (August 25, 2020) — Hivestack, a global ad tech leader in digital out-of-home (DOOH), today announced the appointment of global marketing strategist Nikki Hawke to the position of Chief Marketing Officer.
As Hivestack’s first ever CMO, Hawke will report to the Company’s Chief Executive Officer, Andreas Soupliotis. She will lead the team responsible for the Company’s advertising, sponsorship, digital and product marketing as Hivestack continues to focus on worldwide expansion and exponential growth across both the buy and sell side of the business.
“Nikki’s unique experience in ad tech and programming combined with her proven track record in consumer marketing makes her a rare specialist and a tremendous asset to our leadership team,” said Andreas Soupiliotis, Chief Executive Officer, Hivestack. “Her knowledge and passion for driving growth, matches our goals and the incredible opportunity ahead of us. I am delighted to welcome her to the team.”
Prior to joining Hivestack, Hawke served as CMO of New York-based Prohaska Consulting where she led marketing in addition to all brand and agency consulting projects as Global VP, Marketer & Agency Strategy. Previously, she led a global team as CMO of The Exchange Lab, a UK based programmatic specialist agency that was acquired in 2015 by WPP’s GroupM while she was at the helm.
“I am thrilled to join Hivestack at this point in their strategic evolution”, said Nikki Hawke. “The potential for programmatic DOOH has never been higher and I’m looking forward to helping enable the next chapter of their global growth.”
Hawke holds a Master of Arts in Media Studies from The New School in New York and is currently a resident of Toronto, Canada.
Hivestack is a global, full stack, marketing technology company that powers the buy and sell-side of programmatic digital out-of-home (DOOH) advertising. On the buy side, marketers use Hivestack’s Demand-Side Platform to create measurable campaigns that activate DOOH screens in real time based on consumer behaviour and audience movement patterns. On the sell-side, DOOH media owners use Hivestack’s Supply-Side Platform & Ad Exchange to attract programmatic revenue. DOOH media owners can also use Hivestack’s Ad Server to power audience-based, directly sold campaigns. Attribution is a first class-citizen throughout Hivestack’s platform, offering buyers and sellers the ability to measure business outcomes at all stages of the consumer sales funnel.
Hivestack is headquartered in Montreal, Canada, and has global operations in Toronto, Tokyo, London, New York and Sydney.
For more information, please visit https://www.hivestack.com or follow us on LinkedIn, Twitter and Facebook @hivestack