NEW YORK, March 6, 2019 — Hivestack, a location-based digital out-of-home (DOOH) marketing technology company announced today that Matthew Oliver will be joining the company as Vice-President of Sales. Based out of New York City, Oliver will lead all demand-side sales initiatives in the U.S. and Canada, and will report directly to Chief Executive Officer Andreas Soupliotis.
Oliver was previously at Grapeshot, a real-time keyword targeting and brand safety platform, where he spent 6 years building up the Sales team, achieving 670% revenue growth from 2015-17 resulting in a large acquisition by Oracle. Matt possesses years of ad tech experience and has worked with the largest digital agencies and Fortune 500 brands across North America. Under Matt’s lead, Grapeshot sales grew over 100% each year and he oversaw a team of 5 Directors and Account Executives.
Oliver commented on the new position “I’m super-excited to be joining a fast-paced company like Hivestack that’s moving forward at light speed. I thrive on early-stage, high-growth environments, and I am especially excited about the onset of a perfect storm where DOOH media becomes fully addressable and measurable based on mobile location data and audience science. Hivestack’s full-stack approach checks off all the boxes to make this possible, and their awesome tech is what attracted me to the company. I look forward to building a U.S. and Canadian sales team that will work closely with trading desks, agencies and brands to help them activate programmatic DOOH campaigns in Hivestack that deliver on metrics.”
Andreas Soupliotis, CEO shared: “Hiring Matt represents an exciting inflection point in our company. We have focused the past 1.5 years building product and tech, and with Matt’s addition, we are adding a layer of leadership that focuses completely on demand-side sales. We are thrilled to add him to the team, and are convinced his efforts will funnel size-able demand through our platform.”
Hivestack is a location-based marketing technology company that drives business outcomes. Digital marketers use Hivestack’s technology to connect with custom audiences in the physical world based on consumer behavior and audience movement patterns. The Hivestack platform is a full-stack platform that enables DOOH publishers to transact with digital marketers using programmatic ad tech. The platform’s unique value proposition to marketers include location-based audience science that analyzes massive privacy-compliant mobile datasets, measurement and ad serving.