2020 has seen increased pressure on healthcare workers and facilities worldwide. Frontline workers stepped up to the mark when COVID-19 hit our communities and sent thousands to their door. When we emerge from this unexpected pandemic, much will be changed in all industries, and the most changed industry of all may be healthcare. Looking to the future, post-quarantine, healthcare facilities will be required to ‘carry on as usual’ but to also mitigate the risk of a resurgence of the coronavirus strain.
With this future dual mission in mind, healthcare is possibly the best industry with which to demonstrate the versatility of digital signage and how it can assist with the new normal that is ahead of us.
Patient Support in Hospitals and Healthcare Centers
Hospitals are a stressful environment for everyone from staff to patients. Digital signage can help to ease some of that stress by taking away smaller administrative jobs that take up the time of nurses and doctors and empowering patients and their families as they navigate the hospital building and medical systems.
Navigating Hospitals – The flexibility of digital signage means that it can provide static (unchanging) information, animated details, and interactive feedback. Modern hospitals are large and intimidating for patients and their families arriving for appointments and patient visits. Instead of wandering aimlessly to try and find the right floor or queuing to ask for directions from already under-pressure check-in staff, hospital visitors can be welcomed and directed by digital signage that takes them easily to their destination. Visitors can also use touchscreen options to get their bearings and view the hospital layout. With the advancements of VUI (voice user interface) technology and IoT, hospital visitors will be able to avoid touching any additional surfaces – including screens – and ask digital signage for directions.
Empowering Patients – For patients who are receiving treatment in the hospital, digital signage can provide a level of control of their healthcare. Rather than waiting for the next visit from a doctor or nurse, a patient can view their details and understand their treatment through in-room signage. Looking forward, digital signage could help demystify healthcare for patients by providing them with easy-to-understand details of their condition and recovery.
Entertaining and Informing – Not only can digital signage be used to entertain hospital visitors in waiting rooms and treatment rooms with music, video, and games, but it can also be used to help share important information about healthcare.
“Some children’s hospitals are using digital screens in waiting rooms to teach parents how to respond to minor illnesses and injuries that can be treated at home,” said Cindy Richards, a healthcare project manager and business writer at Boom essays and Australian help. “In turn, this helps ease congestion in hospitals”.
This idea can be expanded to all healthcare providers from dentists to physiotherapists. Information about healthy living, exercise, and advice for daily hygiene can be disseminated easily through digital screening in waiting rooms.
Additionally, for healthcare providers who are reliant on fundraising to provide their services, digital screening can help to share information about fundraising activities, beneficiary stories, and to say thank you to donors. This further expands the reach of fundraising efforts.
Supporting Healthcare Providers
Digital signage can assist healthcare workers behind the scenes with their individual and professional needs.
Training – With digital signage, healthcare HR teams can streamline training by providing it at the convenience of healthcare workers, including those working shifts. Training via digital signage does away with the restrictions of traditional training.
Administration – Equally helpful for streamlining services is the provision of digital signage for patient check-in and updates. This will mean that patients can manage their own details, complete health surveys, and update contact and payment details without the necessity of the healthcare provider or support worker’s assistance, thus freeing up more time for treatment and diagnosis.
“Patients are becoming more consumer-minded with their expectations of what a healthcare experience should be,” said Donny Walker, a marketing writer at State of writing and Oxessays. “These expectations can be easily met and managed using digital signage in healthcare.”
PR – Helping to bridge the gap between patient and provider digital signage in healthcare facilities can introduce staff to the patients before they meet. Rotating ‘meet the team’ presentations can help patients and visitors become familiar with who will be treating them and the faces they see throughout the hospital or practice.
It’s clear that digital signage has the ability to create connected and efficient healthcare services and experiences for healthcare staff and patients alike as we all move forward into a new normal together.