The installation is located at WTOP Radio in Washington. The concept used a continuous looping animation with elements that break the surface of the screen and “pop” out. The challenge was creating a scrolling iconic background that seamlessly looped while the animated WTOP and Federal-Radio logos intermittingly flew off the screen.
The goal of the animation was to create something that captured the viewer’s eye, welcomed them and conveyed the Hubbard Radio DC message that reinforced the two station WTOP and Federal Radio components by flying the respective names and logos off the screen.
The main problem was figuring out how to create the illusion of animation elements leaving the surface of a conventional unaided display screen. The screens were conventional 2D displays. Stereoscopic means were not a possibility and were not a practical solution.
A new parallax visualization technique called Real Shot was employed that created a three-dimensional illusion on a standard unaided display. Real Shot is a patented process that presents parallax information on a conventional display over time in a manner that triggers a three-dimensional perceptual response on the part of the viewer. The three-dimensional information is embedded into the video and does not require anything special to play or display it.
The result is a dramatically improved Hubbard Radio corporate image that is presented in a unique manner to visitors of every corporate headquarters. The idea is to leave a positive lasting impression in the visitor’s mind.