Toronto, Oct. 5, 2017— ICON Digital Productions Inc., a leading multimedia visual communications company based in Markham, ON, today announced it has acquired controlling interest in Asterisk Media, a Toronto-based creative studio. Asterisk Media will now operate as a division of ICON Digital Productions and will be rebranded as ICON Motion Inc. They will continue to operate from their current Liberty Village location.
Asterisk specializes in creating video content for multiple platforms. “We started this company after seeing the impact of how digital enabled viewers to have two-way conversations with brands. We decided to build a company that was nimble and able to produce high-quality, high-frequency content that matched our partners’ content strategies.” said PJ Lee, Founder and President of Asterisk Media. The deal will enable ICON to offer Asterisk’s suite of services such as commercial production and post-production, as well as 360/VR and livestream.
“This is an excellent fit with our overall growth strategy to be a multi-faceted visual communications company and is consistent with our company mandate to be ‘All Things Visual’” said Juan Lau, CEO/President of ICON Digital Productions Inc.
“The move offers great synergies between both companies and expands our service offerings to our existing portfolio of high-profile clients.” Adds CCO, Peter Evans.
PJ Lee will serve as President of the newly created Motion division. “We’re excited to part of a leader in the visual communications space. Our companies share many values; we are both early adopters of technology and we’re extremely customer-centric, our complementary strengths are a great fit. Having access to additional resources and capabilities will allow us to serve our clients in new and exciting ways.”
This acquisition is ICON’s second of 2017, following their February purchase of Toronto Trade Printers (TTP). The ICON group of companies reached 32m in sales last year prior to the TTP and Asterisk acquisitions. ICON Digital Productions Inc. now operates 4 divisions that cover all facets within the visual communications industry including display graphics, digital signage, commercial printing and video production.
About ICON Digital Productions Inc.
ICON caters to multinational companies in key markets including upscale retail chains, fragrance cosmetics, automotive, professional sports teams, sports apparel an CPGs, and event marketing. ICON has offices located in Toronto, Markham, Montreal and NYC. For more information visit www.icondigital.com.