Ideum Wins Prestigious SEGD Award for Second Consecutive Year


CORRALES, N.M. (PRWEB) June 13, 2018 — At the 2018 Society for Graphic Design (SEGD) Conference in Minneapolis, MN, Ideum was honored with a Global Design Award in the Interactive Experience category. Ideum’s entry, Exploring Pueblo Pottery, was an interactive experience created in collaboration with Acoma Pueblo artist Michelle Lowden. The project utilized cutting-edge 360 degree projection mapping technology to let users explore traditional Acoma pottery designs and learn about the detailed symbology and rich cultural heritage they embody.

At the exhibit, visitors use a touch screen monitor to select from a range of Acoma motifs, which are then projected on the entire neck and body circumference of a large, four-foot olla, or water pot. Information about each of the designs is also presented, explaining their cultural and historical significance. Michelle Lowden worked closely with Ideum designers to help make animated transitions between designs as they appear on the pot.

Michelle explains, “It was an honor to work on this experimental project with Ideum. While working with Ideum, they encouraged and trusted me with all design illustrations that I felt best represented Acoma Pueblo pottery. I hope this project helps open doors to connecting more indigenous art to contemporary mediums.”

To build the most compelling and dynamic experience possible, Ideum used state-of-the-art projectors and projection mapping software from Christie Digital systems. Christie’s Pandora’s Box was used to seamlessly blend the images created by 4 projectors arrayed around the pot’s complexly curved surface.

Out of 353 entries in 2018, only 37 projects, including Exploring Pueblo Pottery, were selected for an award. This marks the second consecutive year in which Ideum has won an SEGD award in the Interactive Experience category. In 2017, Ideum was honored with a Global Design Award for an interactive video wall exhibit that used motion tracking to make a fully-animated 3D prehistoric dinosaur scene come to life. Ideum developed that exhibit with the Fort Worth Museum of Science and History.

“It was great to collaborate with Michelle on the Pueblo Pottery project and to bring her traditional designs into a new medium and present them in an entirely new way,” noted Ideum Founder and Creative Director Jim Spadaccini. “I am enormously proud of our team for winning this award again. In both years, they tackled emerging technologies, overcame technical hurdles, and designed exciting new experiential exhibits.”

Ideum is currently working with New Mexico cultural and historical organizations to find a permanent home for this experimental installation.

You can view Ideum’s award entry on the SEGD 2018 awards site:

You can find photos of the exhibit at:

A video of the installation is available at:

About Ideum

Ideum is an innovative digital design company based in Corrales, New Mexico. The firm focuses on creating the next generation of visitor experiences that blend the physical and digital realms. Ideum also has partnerships with Barco, Christie Digital, Crestron, LG, and others, allowing its creative work to have direct access to leading-edge equipment and specialized hardware expertise. Along with its Creative Services software group, Ideum has for the past decade designed and produced integrated and hardened large-scale multitouch tables and touch walls for museums, educational institutions, government agencies, and Fortune 500 companies. For more information, please visit

About Michelle Lowden

Michelle Lowden is the proud founder and owner of Milo Creations (, which specializes in hand-painted Pueblo jewelry. Michelle was born in the Pueblo of Acoma where she currently operates and resides. Michelle has been creating jewelry for nearly a decade. Her inspiration to reconnect traditional designs through a contemporary medium began with studying her culture’s history of illustrious potters. Michelle has had the privilege to showcase her art from coast to coast. In the past year, the opportunity presented itself for Michelle to not only carry on her culture through art but also to connect with her community as a Cultural Liaison for Acoma Behavioral Health Services. Michelle hopes to build a stronger community and uplift youth by creating opportunities for healing through cultural resilience and food sovereignty.

About the SEGD Global Design Awards

Since 1987, the SEGD Global Design Awards ( have set the standard of excellence for experiential graphic design, honoring design work that connects people to place by providing direction, content, and compelling experiences in public spaces.



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