Immersive Crib Helps the Whole Family Get More Sleep


It’s difficult to imagine a more immersive environment than a baby’s crib. That said, at least one practical installation has now been designed and manufactured specifically for newborns. Dubbed MAX Motor Dreams, the Ford Motor Company just expanded into the baby market with a crib that intends to lull your screaming kid to sleep with the same magical formula that applies to a ride in the car.

What separates this so-called “smart-crib” experience from that of a rocking chair, swing or any one of the other moving apparatus variations that pile up at your average baby shower, you may ask? Well, the connected app that comes with MAX Motor Dreams allows consumers to record the movements, turns, sounds and other vibrations that go along with their daily trips around town before programming them into the experience. Although the baby doesn’t consciously realize it, the gentle motion of the bedding and the low hum of the engine recording feel familiar and safe. However, as the video below shows, the kicker has got to be the addition of orange-tinted perimeter LEDs that simulate passing street lights.

“After many years of talking to mums and dads, we know that parents of newborns are often desperate for just one good night’s sleep,” said Max Motor Dreams designer Alejandro López Bravo, who helped create the design. “But while a quick drive in the family car can work wonders in the getting baby off to sleep, the poor old parents still have to be awake and alert at the wheel. The Max Motor Dreams could make the everyday lives of a lot of people a little bit better.”

Once this prototype goes into full release, there will be no more late-night cruising around the block to trick children into slumbering submission. Those that can afford the specialty item will finally be able to catch some Z’s and eventually save a bit on time and gasoline as well.

From Tin Lizzie and the Model A to the world’s first smart-crib, Ford continues its legacy of American innovation with a global impact … even if this ingenious solution for exhausted new parents did come out of Ford’s Spanish division.

About Author

Jason Kushner is a videographer, editor, writer and filmmaker living in the Greater Atlanta Area. With an educational background combining film and journalism, Kushner has shot video and written for a myriad of publications and multimedia projects including Creative Loafing Tampa,, Starline Films and Digital Signage Connection. His 2009 documentary American Colonies: Collapse of the Bee became an Official Selection at 12 international film festivals, won Best Documentary at the 2009 Central Florida Film Festival and a John Muir Gold Award at the 2009 Yosemite Film Festival.  In 2015, he became Digital Media Editor for Digital Signage Expo, LightShow West and LED Specifier Summit and has since become Digital Content Manager for those shows’ parent company, Exponation.

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