Impressive Video Wall Grabs Shoppers’ Attention at TK Maxx’s Munich Flagship


Major clothes retailer TK Maxx is using SignStix® – an award-winning digital engagement platform – to deliver a truly unique in-store shopping experience at its recently opened flagship store in Munich.

The new flagship, which is now the largest TK Maxx store in Europe, features an impressive 52.5sqm video wall display standing 10-metres tall, spanning over 4 floors behind the open stairwell in the main atrium.

Designed to engage and inspire in-store shoppers, the large-format display is powered by SignStix®’s cloud-based content management system, allowing TK Maxx to manage, schedule and deploy content from any device.

The new installation provides TK Maxx with the ability to effortlessly takeover all video wall content in real-time or schedule seasonal and promotional campaigns ahead of time.

The flagship also features four smaller SignStix®-powered video wall displays, three of which are located above till points, designed to engage shoppers whilst they queue and ultimately reduce dwell time.

“The flagship store clearly needed to be innovative and impactful and with this huge high-resolution video wall, it certainly is,” said Nick Fearnley, SignStix® Founder and CEO.

“We’re really pleased to have been able to provide the new Windows version of the SignStix® Player to enable this wall. We have a number of diverse delivery mechanisms that puts SignStix® at the core of any retailer’s digital ambition.

“The Munich store is a great example of what can be achieved with the SignStix® platform.”

Last year, SignStix® worked with TK Maxx to deliver a range of digital touch points across a number of UK stores, in addition to TK Maxx Stuttgart, comprising of in-store screens and window signage. SignStix® also powered a number of video wall displays strategically placed above the till areas, integrated with Qmatic call forwarding systems to deliver till availability information in real-time.

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About SignStix®

SignStix® is an award-winning cloud-based digital engagement platform, enabling organisations to create, edit, manage and deploy digital content with ease. The solution is fully scalable and is used by commercial and corporate enterprises to drive customer engagement and enhance in-store experiences.

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