As just about everyone knows by now, Elvis Presley is very much alive and living in Las Vegas. How else could he marry so many young couples making their way along the Strip? It’s true. For decades, young lovers have flocked to Sin City to try their luck and get hitched without all the formal trappings of a traditional wedding. Similar spots on the map include the Bahamas and central Africa for a variety of reasons and loopholes. And now, we can add Stockholm of all places, to that shortlist.
Thanks to a new ad campaign for Norwegian Airlines and its corresponding digital billboard from M&C Saatchi Stockholm, couples were dared to wed on the spot for the opportunity to win a honeymoon in Vegas. As the video below illustrates, the giant video screen in a Stockholm mall live-streamed directly from the Little White Chapel in Glitter Gulch, where preacher Elvis was waiting on standby to officiate. The stunt helps promote the first-ever non-stop route between Sweden’s capital city and Las Vegas, originally announced last fall.
“The campaign idea reflects the spontaneity and madness of Las Vegas and attracted the right target group: people who dare to do something different,” said Norwegian Airlines’ head of marketing.
This seemed like an appropriate installation to highlight as Digital Signage Connection gears up for Digital Signage Expo 2016 at the Las Vegas Convention Center from March 15th through March 18th.