INSTALLATION OF THE WEEK
Nike Employs Video Gamification to Demo New Sneaker
This installment of Installation of the Week is dedicated to Nike’s latest attempt to sell more shoes through technological gamification.…
Art Collective Hijacks MoMA Gallery for Abstract Augmented Reality
On March 2, 2018, a mainstay of New York City’s Museum of Modern Art (MoMA) was hijacked by a group…
Hapa Sushi’s OOH Campaign Gets Political
Hapa Sushi, the Colorado-based restaurant chain that entered the public consciousness by offering raw fish and weed menu pairings when…
Billboard Promotes Magic Festival by Reading Minds
This installment of our Installation of the Week shows just how far the technological concept of biometrics has come for…