How does a company implementing a digital sign or billboard maximize dwell time and overcome smartphone obsession in today’s globalized world of personal touchscreens? By fashioning a bigger-than-life and utterly unavoidable digital billboard featuring the latest smartphone, of course. The legendary rivalry between Apple’s iPhone technology and the Android alternatives rages on as Samsung Electronics introduces the new Galaxy S7 edge on one of the largest digital canvases in the Western world.
This towering office building fitted with LED signage in Sokol, Moscow measures 80 meters high by 40 meters wide and is seen by about 800,000 passersby each day. It’s also visible as far as Moscow’s Gidroproekt building, which is more than 2 kilometers away. In other words, size definitely matters here.
Check out the simple and effective video below of the projection against a twilight Moscow sky. With musical accompaniment that echoes the work of Greek composer Vangelis, this ad campaign and video are oddly reminiscent of Ridley Scott’s 1982 masterpiece Blade Runner in more ways than one. And, in this case, we mean that as a compliment. Point Android.