Insteo’s Nista to Present “Fundamentals and Applications of Digital Signage Content” At Digital Signage Expo 2017


Atlanta – Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that Jim Nista, CEO of Insteo, will present a session at DSE 2017 entitled, “Fundamentals and Applications of Digital Signage Content.”

This general conference session is part the Digital Signage Fundamentals Seminar Program at DSE 2017 designed specifically for End Users, AV Professionals, Systems Integrators or anyone considering creating a digital communications network.

To be presented Wednesday, March 29 at 4 p.m., this session will identify each type of content – such as digital posters, videos, interactive, HTML5 and data-driven applications – and which would be the best fit; review best practices for content development and the creative process from initial brainstorming to final installation; and will discuss the methods, techniques and applications used by the pros, with an overview of HTML5 programming, video/broadcast design, interactive development and graphic design.

DSE Advisory Board members recently considered content strategy development and suggested:

“Content is the crux of any digital signage platform, and the content strategy is the starting point for new client discussions. There are several steps that can be taken to develop an effective strategy.” Jonathan Dodge, Executive Vice President of Business Development, Freshwater Digital Media Partners

“We deal with a lot of data-driven content (instead of videos and images), so the strategy of keeping things fresh is often resolved before we even deploy. With data-driven content, such as information coming from third-party APIs, content is always live and fresh.” Jim Nista, CEO, Insteo

To read more about why other DSE Advisory Board members feel this to be an important topic, see

Registration for DSE’s Wednesday Fundamentals session “Fundamentals and Applications of Digital Signage Content,” or any of the DSE 2017 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at

Attend two shows same trip – Qualified GlobalShop 2017 attendees are welcome to tour the DSE 2017 show floor! Show badges are all that is required for entry to the DSE 2017 Exhibit Hall, Wednesday, Mar. 29 and Thursday, Mar. 30 from 10 a.m. to 5 p.m.

Mark your calendar now: DSE® 2017 is scheduled for March 28-31, 2017, with access to the Exhibit Hall March 29-30 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space, contact Andrea Varrone at (770) 817-5905. For more information, visit

You can follow DSE on Twitter (@DSExpo) or Facebook ( For all DSE 2017 updates, use #dse2017. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at

About DSE
DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 28-31, 2017 with access to the Exhibit Hall March 29-30. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2017 program will be comprised of 12 pre- and post-show educational events, 40 general conference seminars, including a specialized keynote presentation for each educational track, as well as targeted 42 industry roundtable discussion groups and 28 free presentations staged in on-floor theaters.

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Send this to a friend