The Interactive Whiteboard Market Radically Alters Classroom Teaching


The digital learning environment has revolutionized the definition of traditional classroom teaching. The introduction of innovative learning methods through interactive whiteboards has transformed the way teaching is perceived, and has helped in creating a user-friendly operating system that offers an adaptive learning experience. Interactive whiteboards are an emerging market serving the education, corporate, and government sectors in diverse applications. Product developers and electronics manufacturers are collaborating to release innovative whiteboarding tools to widen the horizon of the market. The emergence of e-learning courses and virtual classrooms has led to a surge in the global interactive whiteboard market. Educational institutions and businesses alike are spoilt for choice, as the market offers a plethora of interactive whiteboards.

Allied Market Research has recently published a report, which is an in-depth analysis of the interactive whiteboard market, its driving factors along with current and future market trends. The study explains that the corporate and education sectors are lucrative prospects for greater consumption in this industry. It also explains the segments in the market, and examines the key players who have an established market presence.

Adaptive whiteboards—redefining classroom learning

The conventional methods of classroom teaching involving textbooks and blackboards are a thing of the past. Implementation of digital learning environments has enhanced the quality of education. The method of transforming any mobile device with an operating system into a collaborative whiteboarding tool benefits both the teacher and student alike. This enables an interactive, fun learning session and permits a hassle-free whiteboarding experience. Developers are focusing on turning interactive whiteboards into the 21st century canvas for the student. There is a larger focus on making these learning environments compatible with different devices that makes its use versatile and omnipresent, whether at home or schools.

The interactive whiteboard market is replete with competitors trying to outdo each other with innovative value additions to their whiteboard models and by improving hardware specifications. One such manufacturer is EXO U, who has recently launched Ormiboard, a first-of-its-kind digital learning environment. It enables teachers to capitalize on their work by moving existing whiteboard content from software such as Smart Notebook and ActivInspire. Teachers and students can access its expanding library of templates, ready-made lessons, activities, games, assignments and exams on an easy-to-use interface. By allowing quick integration of Google Classroom, Google Drive, Dropbox, Evernote and other popular third-party platforms, Ormiboard assists in immediate student teacher engagement.

“In class, Ormiboard incorporates all devices into a single immersive learning environment and empowers teachers to instantly push content and activities to student devices, jump to external content, simultaneously view multiple student sessions on one screen, and select any student’s activity to appear on the front-of-class display,” explains Jim Kirchner, the CEO of EXO U.

Strong market presence in developed nations

interactive-whiteboard-bThe education sector is one of the main consumers of the interactive whiteboard market. Digital learning environments are the need of the hour with all the advancements in technology. The industry has changed the pedagogical skills employed by teachers, resulting in more enthusiastic teaching with adaptive methods. Developed countries such as the U.K. have the largest consumer market for interactive whiteboards as its education sector is more open to technology penetration in its learning environments. There is greater awareness in the U.K. schools about the rewards of enhanced teaching with the help of interactive whiteboards. This has supplemented the growth of the market in the European region. It is set to gradually spread to other nations as well. Moreover, nations like Japan and Korea are major contributors to the market in terms of manufacturing. This gives the Asia-Pacific region a strong market hold on industry competition.

Interactive whiteboards reach boardrooms

Another important sector that benefits from the growth of this market is the corporate sector. The presence of interactive whiteboards has forayed into boardrooms as well. Its use in meetings and employee-manager interaction sessions has improved coordination within organizational structures. Interactive whiteboards are extensively used in conferences for competitor analyses, project management and strategy formulation. Companies are constantly evolving to keep up with technological trends, and hence, would not stay far behind in adopting adaptive whiteboards for their business management. The market is expected to grow in its customer base, with more and more corporations accepting this technology in their boardrooms.

The interactive whiteboard market is all set to witness a boost in its consumption from different sectors. Manufacturers are directing their efforts in improving their technology and differentiating their products from their competitors.’ products. The next-generation models are aiming at major transformations of the education sector, since they will remain the largest consumers. The market is expected to slowly but eventually spread to other developing countries with rapid globalization. Key market players like Hitachi , Panasonic , BenQ , LG Electronics , QomoHiteVision, Promethean World , Sharp and Seiko Epson  give serious competition to each other in the industry, thus resulting in a dynamic and evolving market.

About Author

Ms. Rukaiya Shaikh is currently working as a content developer at Allied Market Research. She is continuously involved in handling numerous projects for sectors including food and beverage, chemical, automotive and transportation, information technology and life sciences amongst others.

Shaikh is also a part of creating persuasive messages emphasizing customer needs, enhancing strategic messaging and competitive intelligence via storyboarding and editing sessions.

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