Austin, TX – Intersection, the leading smart cities technology and media company, today announced that it has been awarded a three-year contract to sell advertising across Capital Metro (CapMetro), Austin’s public transit agency. Intersection will bring its suite of media products to hundreds of vehicles across CapMetro’s rail and bus system, driving revenue for the transit authority through vehicle exteriors, interiors, sponsorships and other new ad formats.
Named one of the fastest-growing U.S. cities in 2019, Austin has seen the largest increase in the number of businesses and jobs in the country. This presents a unique opportunity for local, regional and national brands to reach over 32 million annual riders and millions more passersby as they travel throughout their day. With media available in key areas across the city, Intersection will enable advertisers to tap into Austin’s bustling energy and numerous cultural moments to reach a fast-growing, dynamic audience.
“Austin is an eclectic city known for its world-renowned live music and festivals, top-ranked university and football program, and one-of-a-kind culture, making it one of the best cities in the country for advertisers to reach consumers in public spaces,” said Scott Goldsmith, President of Cities & Transit at Intersection. “We are thrilled to partner with CapMetro to drive revenue for the authority and enable advertisers to engage with audiences in one of the most vibrant cities in the country.”
CapMetro joins a rapidly expanding network of cities, transit agencies, airports and real estate developments leveraging Intersection’s media assets to engage consumers and drive revenue that can be reinvested back into their operations.
Intersection’s media network extends across the top U.S. media markets – New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, and Seattle – in addition to other major regions such as Austin, Charlotte, New Jersey, Houston, Minneapolis, Pittsburgh and more. In all, Intersection’s network reaches over 50 million people through more than 400,000 digital and static assets nationwide.
Intersection is the leading smart cities media and technology company, improving the experience of public space through technology and enabling brands to reach audiences on the go. By combining industry-leading software and hardware solutions, we give cities, transit systems, airports, and real estate developments a platform to deliver information, content, wayfinding, and other services to their customers, powered by our proven advertising revenue engine. Intersection’s media network includes the top U.S. DMAs and reaches over 50 million people through more than 400,000 digital and static assets nationwide. For more information, visit www.intersection.com.