NEW YORK, March 20, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that IPONWEB, which provides the technology, infrastructure and intelligence behind many of the world’s leading programmatic advertising platforms, has joined the rapidly growing trade marketing association.
IPONWEB is a global technology company and pioneer in engineering bespoke programmatic platforms for publishers, advertisers and innovative technology companies across all media channels. Each day, IPONWEB’s technology and learning algorithms impact billions of digital advertisements around the world, helping to make advertising more relevant for consumers, more impactful for advertisers, and more profitable for publishers.
“The addition of a programmatic technology leader like IPONWEB to our membership ranks speaks to the rapidly growing importance of programmatic advertising to digital place-based (DPB) and digital out-of-home (DOOH) networks, as well as to the advertiser and agency community,” said Barry Frey, President & CEO of DPAA. “We are close to finalizing programmatic guidelines for the DPB/DOOH industry and look forward to making 2017 a turning point year for programmatic adoption in our sector.”
Joseph Meehan, IPONWEB’s General Manager for North America, said, “The DPAA is doing a great job of helping to lead broader adoption of programmatic in the digital place-based and digital out-of-home industries. By joining the DPAA, we will be able to play a role in this extremely important initiative by sharing our expertise and working closely with the association and its members.”
The DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
The DPAA has proven to be a business accelerator and concierge/consultant for members, who enjoy numerous benefits. These include admission to quarterly “mini summit” meetings with ad industry and DPB/DOOH leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About IPONWEB (www.iponweb.com)
IPONWEB is an industry pioneer and world leader in the engineering and operation of highly customized, real-time media trading systems for publishers, advertisers, agencies and innovative technology companies across all media channels. With more than 12 years’ experience driving innovation in the ad exchange and real-time technology space, IPONWEB is the ‘behind the scenes’ technology provider that many of the world’s leading industry players rely on to successfully power their media and data businesses. Visit www.iponweb.com to learn more.
About DPAA (www.videoeverywhere.com)
Founded in 2006, the Digital Place Based Advertising Association (DPAA) is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. The DPAA is a business accelerator that fosters collaboration between agencies and the DPB/DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DPB/DOOH advertising. DPB/DOOH media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys in places where they dwell.
The DPAA’s annual Video Everywhere Summit brings together nearly 800 delegates representing brands, agencies, digital out of home and place based networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning.
The DPAA is a Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey