NEW YORK, March 20, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that iTellio, a digital place-based advertising network, has joined the association. iTellio transforms traditional automated teller machines into interactive advertising platforms, enhancing revenue streams for ATM operators. With a second screen installed on top of the ATM, iTellio is able to engage every consumer that walks into one of their locations.
Barry Frey, President & CEO of DPAA, said, “iTellio can optimize campaign budgets with real-time demographic targeting to reach on-the-go consumers. When you think of the millions of people who interact with ATMs each and every day, it’s easy to see the incredible engagement opportunity that iTellio offers brands. We look forward to supporting them as they expand their ad network.”
Eric Fondren, CEO of iTellio, said, “The DPAA offers a tremendous wealth of resources and unique networking opportunities that will benefit us greatly as we grow our business. We are excited to be part of this vital organization.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About iTellio (www.iTell.io)
Founded in 2011, iTellio is a digital place-based advertising network. Our distribution is centered around convenience stores and big box retailers in urban city centers. Our core product utilizes anonymous facial detection to connect brands with targeted demographics.
Our unique advertising capabilities allow us to transform a traditional automated teller machine into an interactive, digital place-based advertising platform by way of a digital touchscreen ATM topper.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising.
DPAA’s annual Video Everywhere Summit brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2017 Video Everywhere Summit was held to a standing room only crowd in New York on November 1. The 2018 Video Everywhere Summit is slated for October 30 in New York.
DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey