JCDecaux and ARMOR are Inventing a New Self-Sustaining, Interactive, Solar-Powered Street Furniture Concept


JCDecaux and ARMOR’s objectives are to overcome the challenge of the energy transition, to be co-players in tomorrow’s sustainable city and to innovate in the area of urban communication methods. Today, the two companies are unveiling a new-concept urban interaction demonstration unit.

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, and ARMOR, a leader in printing technologies, will present on 24 January to the Normandy (Secure Electronic Transactions) TES Tech Cluster the proof-of-concept for self-sustaining, interactive, solar-powered street furniture. Drawing on the knowledge and expertise of the two French groups with international reach, this new concept is a real hub of technological innovation for the benefit of citizens. Equipped with ARMOR’s ASCA© brand photovoltaic film in order to be energy self-sustaining, the furniture will include a very-low-energy, interactive screen with a range of possibilities for disseminating information, including a calendar of city events, for polling residents about a given topic, for example. Residents will be able to interact with the screen using their mobile phones.


Armor is the world leader in Thermal Transfer ribbons for printing on packaging and barcode labels, and Europe’s largest producer of remanufactured inkjet and laser toner cartridges for businesses and administrations. This French intermediate-sized company draws on a strategy of co-industrialisation and sustainable innovation for its development. Its 1800 employees, 700 of whom are in France, are spread over 25 manufacturing and logistics sites across all of the world’s continents.

About JCDecaux

JCDecaux is the number one Outdoor Advertising company worldwide. JCDecaux is listed on Euronext Paris and is part of the Euronext 100, FTSE4Good and Dow Jones Sustainability Europe indexes. JCDecaux invented the concept of Street Furniture in 1964 and today is the only global company that is exclusively focused on Outdoor Advertising. JCDecaux is number one worldwide in street furniture, number one worldwide in transport advertising, the European leader in billboard advertising and the number one worldwide for self-service bicycle hire.



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