Johnsen, Fretty & Company is a media-focused investment bank assisting out-of-home, place-based and digital media companies with a variety of business transactions. Since the firm’s founding in 1993, it has completed nearly 350 media transactions with deal volume of approximately $4 billion.
Barry Frey, DPAA President & CEO, said, “With digital out-of-home in the throes of a tremendously rapid growth period, the financial services provided by Johnsen, Fretty & Company play an important role in supporting both the present and future of our industry. We welcome them to our membership ranks and look forward to their presence at our various events and meetings.”
Gabe Oliverio, a Partner at Johnsen, Fretty & Company, said, “DPAA has done a great job of helping to grow the digital out-of-home industry, and by joining their organization we are saying to their members that we stand ready to support their financial needs.”
DPAA is a global, out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the largest full-day event dedicated to omnichannel marketing. The 2019 Video Everywhere Summit was held October 15 in New York.
In 2018, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
About Johnsen, Fretty & Company (www.jfco.com)
Johnsen, Fretty & Company is a media-focused investment bank assisting out-of-home, place-based and digital media companies with a variety of business transactions. Since the firm’s founding in 1993, it has completed nearly 350 media transactions and has worked with hundreds of operators. JFC’s team of professionals bring more than 75 years of combined investment banking experience to bear for its media clients. This breadth of transactional experience is an invaluable asset to its clients, whether they seek financing, need help divesting a company they’ve devoted their lives to creating, or desire a strategic partner to guide their business to a more profitable future.
About DPAA (www.dpaaglobal.com)
Founded in 2006, DPAA is a global out-of-home marketing association committed to driving the industry into its digital future. DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
Barry Frey on Twitter: @barryfrey