BERLIN March 20, 2019 — HYGH is pleased to announce a partnership with Joseph Hundah, President and CEO of Econet Media Group, as he joins HYGH as an advisor and board member. Joseph is also the founder of Banaya Media. Banaya Media is entering into an exclusive partnership for the HYGH platform for Sub-Saharan Africa. Banaya media has signed an exclusive contract to bring the HYGH platform to thousands of screens across Africa.
Joseph is a seasoned media and finance executive with over 20 years’ Pan-African and international experience. His previous roles include Executive Vice President: Africa for Modern Times Group as well as Managing Director of Multichoice, Nigeria; Operations Director for M-Net, Sub-Saharan Africa, and Chief Financial officer for M-Net and Super Sport International Holdings Limited and General Manager Finance at the South African Broadcasting Corporation.
Joseph’s vision for expansion and his courage to explore new terrain resulted in the launch of MNet Africa, including their East and West Africa hubs. He also developed content such as Idols East Africa, Idols West Africa (in partnership with FremantleMedia), Big Brother Africa, the first multi-country reality shows in the world. Joseph recently led the acquisition of Trace for MTG. Trace is a youth entertainment brand and has a presence in over 160 countries worldwide and more than 50 million subscribers.
HYGH is creating the Airbnb of digital advertising, building a global advertising network that connects advertisers and digital display providers to offer real-time advertisements in just minutes. It opens digital advertising to a previously untapped SME market for whom digital advertising is financially prohibitive and enables display providers to easily generate passive income in their store, hotel or restaurant.
The digital out of home (DOOH) market is expanding rapidly as conventional billboards and posters are being increasingly replaced by digital out of home (DOOH) advertising. Advertising spending is predicted to reach $4.5 billion in 2019, up from $2.7 billion in 2014, in the United States. DOOH media revenues worldwide increased by 13% in 2018 with the U.S. estimated to expand by more than 10%. In actual dollars, that’s more than $3 billion in the U.S. and $13.4 billion globally.
HYGH is currently crowdfunding through tokens, providing an opportunity for investors to benefit from the exponential growth in DOOH. By investing as little as $250USD in the HYGH platform, all investors receive a 9% revenue share.
HYGH’s Advisory Board includes seasoned international business professionals and entrepreneurs including Evan Luthra and Christian Schröder.
HYGH CEO Vincent Müller said, “HYGH is delighted to welcome Joseph to the Board. Through his leadership and experience, organizations that he has worked with have experienced unprecedented levels of growth and expansion including entrance into new markets. Joseph’s support is instrumental as we work to disrupt the Digital out of Home advertising market globally. His relationship with HYGH demonstrates that our platform is relevant across continents and highly scalable.”
Joseph Hundah states, “I am super excited to be associated with Hygh and to be joining their Advisory Board. The Hygh team’s entrepreneurial drive and desire to forever change the landscape of outdoor advertising is truly infectious. The decision to partner with Hygh was seamless, and I believe this technology will allow inclusiveness in an industry that has served predominantly larger brands. The Hygh product was made for Africa.
HYGH is working to disrupt the digital out of home (DOOH) advertising market, by creating a peer-to-peer advertising network and content management system that connects owners of public displays with brands. Managed through an easy to use app, the HYGH platform empowers everyone to become an advertiser, regardless of budget, resource or company size. For more information, visit http://www.hygh.tech or contact firstname.lastname@example.org