Asunción, 06/11/2019 – JWF Group, Paraguay’s Largest Local DOOH Company, has selected Quividi, the World #1 audience & campaign intelligence platform for DOOH, to measure and analyze the audience of its network of large indoor and outdoor screens and optimize the campaigns of its advertisers.
JWF Group operates 36 digital billboards as well as 21 digital place-based LED screens located in retail, restaurants, malls, airports and bus stations. LATAM, Coca-Cola, AB InBev Group, Samsung, McDonalds, Heineken, Tiffany & Co., Land Rover are amongst the brands that regularly advertise on the network.
With Quividi’s audience & campaign intelligence platform, JWF Group will be able to give advertisers and agencies a precise understanding of their campaigns’ audience dynamics and performances, as well as actionable insights to optimize their communication strategies and ROI. Marketers will also be able to run real-time contextually-relevant campaigns that drive ad engagement and sales.
“Understanding audiences and performance of our state-of-the-art billboards is essential in the today’s Digital Out of Home landscape”, said Jorge Wasserman, Director, JWF Group.
“Now we have measurement of content-level performance, which is going to provide a new level of transparency and accountability to our customers”, said Enrique Aquino, IT Manager, JWF Group. Advertisers are increasingly demanding and having detailed analytics from a trusted technology gives us a competitive edge.”
“JWF Group’s forward-looking approach to DOOH communication is reflected once again with this partnership with Quividi”, says Ke-Quang Nguyen-Phuc, Quividi’s CEO. “We are glad to partner with Paraguay’s leading local DOOH network and to continue to grow our footprint in South America.”
About jwf group – www.jwf.com.py/
JWF Group is an advertising and communication business with the commitment to achieve total customer satisfaction by offering a competitive service based on unique needs. We understand advertising and communication as marketing tools and use them to help customers meet their sales goals and strengthen their brand image.
About Quividi – www.quividi.com
Quividi is the World #1 audience & campaign intelligence platform for DOOH & Digital Signage, with 600+ customers analyzing billions of shoppers every month, across tens of thousands of screens.
Brands use Quividi to turn DOOH & Digital Signage into a powerful medium, boosting engagement, traffic and sales. With our platform, marketers have the unique ability to test, measure, optimize and deliver data-driven contextualized content to best engage and convert audiences, while respecting privacy.