Keeneland Contracts Daktronics for New High-Resolution Video Displays


Keeneland digital display pic

BROOKINGS, S.D. – July 7, 2020Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has continued a partnership with Keeneland Association, Inc. to manufacture and install six new LED displays in Lexington, Kentucky. Five displays replaced existing signage with increased resolution while a new display was added to the racetrack’s paddock area. The new technology will be on display for the summer race meet on July 8-12 and when the Breeders’ Cup returns to Keeneland this fall.

“Keeneland is once again proud to partner with North American-based Daktronics for our LED video upgrades,” said Keeneland Director of Broadcast Services G.D Hieronymus. “The expertise, manufacturing, customer support and services provided by Daktronics are second-to-none and we know that our displays will provide years of world-class entertainment for our customers.”

The new main infield display now features a 15HD pixel layout, an increase in resolution from the 23-millimeter pixel layout display installed by Daktronics in 2006. It still measures approximately 19 feet high by 38.5 feet wide. The four displays flanking the main video board each improved to 16-millimeter line spacings, again upgrading from the previous 23-millimeter technology. Each of these displays measures 9.5 feet high by 38.5 feet wide.

New to the internationally renowned racecourse is a display with 6-millimeter line spacing in the paddock area. It measures 3.5 feet high by 30 feet wide and is used to share current odds, race information and other details surrounding the upcoming race.

“We’ve been working with Keeneland for roughly two years to help bring this new vision to life for their venue and their visitors,” said Travis Borns, Daktronics project manager. “They’ve been using our ProStar technology for nearly 15 years and it’s a great feeling to have this opportunity to bring new technology with a higher resolution to their beautiful racetrack. It’s going to have a great impact on their upcoming events and we’re looking forward to seeing it happen.”

The five infield displays combine to share live video as well as current odds and information for current and upcoming races. All six displays can also be used for other events held at the racetrack including horse sales.

About Keeneland Association, Inc.

For more than 80 years, the Keeneland Association has devoted itself to the health and vibrancy of the Thoroughbred industry. The world’s largest Thoroughbred auction house, Keeneland conducts four sales a year, in January, April, September and November, and presents online auctions through the Keeneland Digital Sales Ring. Graduates of Keeneland sales dominate racing across the globe at every level. In April and October, Keeneland offers some of the highest caliber and richest Thoroughbred racing in the world. In 2020, The Summer Meet at Keeneland will present five days of racing from July 8-12. Keeneland hosted the Breeders’ Cup World Championships in 2015 and will hold the event again on Nov. 6-7. Uniquely structured, Keeneland is a privately held company with a not-for-profit mission that returns its earnings to the industry and the community in the form of higher purses and millions of dollars donated in support of horse industry initiatives and charitable contributions for education, research, and health and human services throughout Central Kentucky. Keeneland also maintains the Keeneland Library, a world-renowned public research institution with the mission of preserving information about the Thoroughbred industry. To learn more, visit

About Daktronics

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at


Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and is intended to enjoy the protection of that Act. These forward-looking statements reflect the Company’s expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectations, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, fluctuations in margins, the introduction of new products and technology, the impact of adverse weather conditions and other risks noted in the Company’s SEC filings, including its Annual Report on Form 10-K for its 2020 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

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