(NEW YORK, NEW YORK – June 26, 2017) – Timed with opening weekend of Spider-Man: Homecoming, Kinetic, in partnership with Dell and Sony Pictures will place audiences in Spider-Man’s shoes with an immersive out-of-home (OOH) and mobile experience in Times Square. Synchronized to opening weekend and the July 4th holiday, from June 30 through July 1 and July 7th and 8th from 2 to 10pm EDT fans will be able to control Spider-Man as he races to the top of a real-life New York City skyscraper via two huge digital screens. This interactive video game will target audiences on the move in a way that builds brand equity.
Kinetic, WPP’s global leader dedicated to contextually connecting and activating audience on the move, is utilizing data and technology to optimize messaging to engage and drive audience communication.
The Spider-Man Scramble game will be projected on the Times Square billboards by Dell Precision mobile workstations.
Kinetic is the global leader in contextually connecting and activating audiences on the move. With operations in 250 countries worldwide, Kinetic has the scale, partnerships, and contextual expertise to deliver the most efficient and accountable marketing solutions. What makes us different is that we use insights, powered by data and technology, to understand the entire customer journey, from the physical and digital to the emotional. And we infuse these insights into everything we do to create innovative, relevant experiences that drive people to take action.
2016 global recognitions include Cannes Lions, Clios, Effies, IAB MIXX, Cristal Festival, ADWEEK Media Plan of The Year, OAAA Plan of The Year and many more. Kinetic is a WPP agency within tenthavenue.