Kinetic, the world’s largest and most innovative out-of-home (OOH) planning agency, brings forward the future of OOH communication for brands. Kinetic uses intelligence, technology and creativity for brands to communicate with valuable audiences on the move. Kinetic persistently pioneers new ways to make OOH interactive, social and measurable. Kinetic Canada was launched earlier this year.
Barry Frey, DPAA President & CEO, said, “We welcome Kinetic Canada to our roster of members. They are at the forefront of out-of-home media planning and programmatic innovation. They’ve had much early success and we look forward to working with them to continue their growth.”
Kevin McDonald, Chief Executive Officer, Kinetic Canada, said, “We love what DPAA is doing to grow the digital out-of-home industry and are proud to be supporting these efforts as part of their member community.”
DPAA is a global, out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the largest full-day event dedicated to omnichannel marketing. The 2019 Video Everywhere Summit was held October 15 in New York.
In 2018, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
About Kinetic Canada
Kinetic, the world’s largest and most innovative out-of-home (OOH) planning agency, brings forward the future of OOH communication for brands. Kinetic uses intelligence, technology and creativity for brands to communicate with valuable audiences on the move. Kinetic persistently pioneers new ways to make OOH interactive, social and measurable.
A global agency network within WPP, Kinetic has 27 offices in 16 countries and an operating network of affiliates worldwide serving hundreds of agencies and brands.
About DPAA (www.dpaaglobal.com)
Founded in 2006, DPAA is the global out-of-home marketing association committed to driving the industry into its digital future. DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
Barry Frey on Twitter: @barryfrey