Kiosk Takes Orders for Fresh-Picked Produce from IGA’s Rooftop Garden


This Installation of the Week comes from the new Duchemin Family IGA Extra location Ville St-Laurent, now Canada’s largest supermarket, where the produce department serves as home to a unique touchscreen kiosk. At a glance, the installation looks like a relatively run-of-the-mill and sleek, off-white digital touchscreen. However, thanks to a project design holistically approached by Cartier communication agency and systems integration from Montreal solution provider VIF Télé, the kiosk has become a communication station between customers on the ground floor and staffers working the store’s pristine rooftop garden, which operates as a kind of luxury extension to the everyday selection of pre-packaged salads and herbs.

As the video below shows, consumers simply do what they do best by selecting items off their shopping list, and a live video feed from the roof allows orders to be received and managed. After “live harvesting” your picks, an IGA employee finds you in the store and delivers your haul for a delightful mix of operational efficiency, freshness, and digital signage functionality.

Granted, there are times when no rooftop gardener employee is present. In those cases, the kiosk screen reverts to IGA-TV branded content, but besides that occasional situation, it doesn’t get much better than this short of the kiosk somehow dispensing clean and fresh-picked produce itself. After all, live harvesting and delivery has got to be fresher than most farmer’s markets and certainly beats those chain supermarkets that shower their fruits and vegetables with a sprinkler system in sync with thunderclap audio to simulate rainfall and that great outdoor ambience.




About Author

Jason Kushner is a videographer, editor, writer and filmmaker living in the Greater Atlanta Area. With an educational background combining film and journalism, Kushner has shot video and written for a myriad of publications and multimedia projects including Creative Loafing Tampa,, Starline Films and Digital Signage Connection. His 2009 documentary American Colonies: Collapse of the Bee became an Official Selection at 12 international film festivals, won Best Documentary at the 2009 Central Florida Film Festival and a John Muir Gold Award at the 2009 Yosemite Film Festival.  In 2015, he became Digital Media Editor for Digital Signage Expo, LightShow West and LED Specifier Summit and has since become Digital Content Manager for those shows’ parent company, Exponation.

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