This Installation of the Week comes from the new Duchemin Family IGA Extra location Ville St-Laurent, now Canada’s largest supermarket, where the produce department serves as home to a unique touchscreen kiosk. At a glance, the installation looks like a relatively run-of-the-mill and sleek, off-white digital touchscreen. However, thanks to a project design holistically approached by Cartier communication agency and systems integration from Montreal solution provider VIF Télé, the kiosk has become a communication station between customers on the ground floor and staffers working the store’s pristine rooftop garden, which operates as a kind of luxury extension to the everyday selection of pre-packaged salads and herbs.
As the video below shows, consumers simply do what they do best by selecting items off their shopping list, and a live video feed from the roof allows orders to be received and managed. After “live harvesting” your picks, an IGA employee finds you in the store and delivers your haul for a delightful mix of operational efficiency, freshness, and digital signage functionality.
Granted, there are times when no rooftop gardener employee is present. In those cases, the kiosk screen reverts to IGA-TV branded content, but besides that occasional situation, it doesn’t get much better than this short of the kiosk somehow dispensing clean and fresh-picked produce itself. After all, live harvesting and delivery has got to be fresher than most farmer’s markets and certainly beats those chain supermarkets that shower their fruits and vegetables with a sprinkler system in sync with thunderclap audio to simulate rainfall and that great outdoor ambience.