NEW YORK and SANDPOINT, Idaho, December 5, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, and Kochava, the leading mobile attribution platform and host of the largest mobile data marketplace, announced today the company has joined the DPAA out-of-home marketing association. This partnership will enable the two companies to collaborate more closely to continue driving digital advertising growth.
Kochava provides secure, real-time data solutions to help customers establish identity, define and activate audiences, and measure and optimize all aspects of their marketing. Trusted by top brands in harnessing their data for growth, the company counts the top 10 largest apps in the world among their customers.
Barry Frey, DPAA President & CEO, said, “Kochava is at the heart of mobile data attribution and thus plays a key role in the powerful mobile/out-of-home tie-ups being embraced by advertisers. We look forward to working with the Kochava team to help grow their business as well as that of the entire DOOH industry.”
“DPAA is a perfect partner for us to help continue fueling the growth for the digital out-of-home industry,” said Charles Manning, Founder & CEO, Kochava. “We support the association’s mission as an advocate for the industry and its member companies.”
DPAA is a global, out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the largest full-day event dedicated to omnichannel marketing. The 2019 Video Everywhere Summit was held October 15 in New York.
In 2018, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
Kochava Inc. is the leading mobile data attribution platform and host of the largest mobile data marketplace. The company provides secure, real-time data solutions to help customers establish identity, define and activate audiences, and measure and optimize all aspects of their marketing. Kochava provides enterprise brands with a consolidated Unified Audience Platform including data management and onboarding, cross-device configurable attribution, analytics, engagement, industry-leading fraud protection, and data enrichment. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, Idaho, the company has offices globally. For more information visit their web site www.kochava.com. Follow Kochava on social media: Facebook, Twitter, and LinkedIn.
About DPAA (www.dpaaglobal.com)
Founded in 2006, DPAA is a global out-of-home marketing association committed to driving the industry into its digital future. DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
Barry Frey on Twitter: @barryfrey