Baton Rouge, LA – May 22, 2019 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out-of-home media companies in the world, has joined forces with some of the biggest names in music, media, entertainment and technology in support of “Runaway Train 25,” a campaign developed by the National Center for Missing & Exploited Children (NCMEC), M/H VCCP Advertising Agency, Grand Visual and the Out of Home Advertising Association of America (OAAA) to search for and find missing children across the country as National Missing Children’s Day approaches on May 25.
Beginning today on more than 350 digital billboards in 39 states, Lamar is displaying photos of missing children from NCMEC’s database. Using geo-targeting technology, the billboard creative automatically updates to show the names and faces of children missing from areas near the location of the digital billboard on which it is being seen. Viewers are encouraged to visit the campaign website and share the video on their social media channels to help publicize unsolved cases of missing children.
“Lamar has a long history of using our national network to support great causes, and we are honored to be part of such an important campaign to find and reunite missing children with their families,” said Allie McAlpin, Communications Director for Lamar Advertising. “The dynamic, real-time nature of our digital network is ideally suited for this campaign. With the ability to immediately update the names and faces of missing children based on the billboard location, we are hopeful that we can do our part to help NCMEC end the heartbreak for the thousands of families of missing children across the country.”
The original “Runaway Train” video featured images of 36 missing children. When it aired on MTV in the 1990s, 21 of those children were recovered. The digital billboard campaign begins today and will conclude on July 22.
About Lamar Advertising Company
Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in the world, with more than 348,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States, with over 3,200 displays. Please feel free to explore our website www.lamar.com or contact us at firstname.lastname@example.org for additional information.