Largest AR Installment on Facebook Platform Provides NBA Fans Chance to Win Signed Jersey

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The Dallas Mavericks have recently reactivated an augmented reality (AR) campaign featuring star player Luka Dončić through the end of the NBA season. It’s the largest augmented reality installment on the Facebook platform and is live in the heart of Downtown Dallas. The back of the Downtown YMCA building (601 N. Akard), which can be seen from the intersection of Field Street and Ross Avenue, has been taken over with an incredible 68-foot by 193-foot mural. Fans who wish to see the augmented reality can go to Mavs.com/AR for details and get access to the Facebook filter. When activated, Luka Dončić is brought to life. See video here and below for further instructions on how to submit your own video before March 6, 2019 for a chance to win a signed Luka Dončić jersey.   

Step 1: Come to our Wallscape on Ross/Field behind YMCA building
Step 2: Click the Facebook* link below
Step 3: Hold your phone up to the Wallscape
Step 4: ENJOY THE MAGIC SHOW!

The Facebook app is required, and the link will open your Facebook camera filters. For iPhones, click on the Dallas Mavericks icon, and point phone at the mural. For Android phones, just point phone at the mural.

AR built by Groove Jones – www.groovejones.com

About Author

Jason Kushner is a videographer, editor, writer and filmmaker living in the Greater Atlanta Area. With an educational background combining film and journalism, Kushner has shot video and written for a myriad of publications and multimedia projects including Creative Loafing Tampa, TBO.com, Starline Films and Digital Signage Connection. His 2009 documentary American Colonies: Collapse of the Bee became an Official Selection at 12 international film festivals, won Best Documentary at the 2009 Central Florida Film Festival and a John Muir Gold Award at the 2009 Yosemite Film Festival.  In 2015, he became Digital Media Editor for Digital Signage Expo, LightShow West and LED Specifier Summit and has since become Digital Content Manager for those shows’ parent company, Exponation.

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