Daktronics, one of the digital signage industry’s leaders in providing large-format LED video displays, message displays, scoreboards, digital billboards and more, recently completed some noteworthy work in one of China’s large mixed use developments in the Chaoyang District. INDIGO, Beijing, as it is called, comprises a large indoor shopping mall, a 25-storey office tower and a hospitality complex run by Swire Hotels called EAST. Now, thanks to Daktronics, INDIGO sports a new 468-square-meter freeform LED video display in the location’s winter garden atrium. The display forms a curtain across six arc-arranged steel columns to form the largest display of its kind in the Beijing region.
The display, which incorporates Daktronics’ proprietary environmental protection, is comprised of freeform stick LED elements that feature 25-millimeter line spacing and measure 9 meters high by 52 meters wide. It is a transparent display that faces inward to create an engaging atmosphere for visitors while passersby outside can essentially see through the display’s content into the venue’s interior.
“It was challenging to ensure the surface of the enclosure was flat and the advertising sheet was flat as well,” said Daktronics’ Project Manager Larry Liu. “The large-scale enclosure around the mesh was necessary to meet safety requirements. We were able to customize the enclosure, scaffolding pipes and boards to fit these requirements and finish a successful installation.”
The display’s lightweight design uses thin cables from the loadbearing supports to fasten the horizontal LED stick elements, which fit the curve of the atrium to form the curved display that matches the building’s architecture.
This installation features a wide variety of content including live and recorded video, pre-created animations and graphics that connect with visitors. Check out the video below to see what the new freeform LED video display at Beijing INDIGO’s winter garden atrium can do.
“To help simulate the effect of the display, Daktronics Creative Services produced an accurate 3D-animated model showing how the technology would look once installed at the venue,” said Daktronics Creative Services’ Account Manager Hua Ye. “Our team also designed unique content on an ultra-aspect ratio to fit the display that meets the specific themes and atmosphere of the facility. The result is a unique visual experience for their audience.”