Laser Projections Help Promote Return of The X-Files

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To help promote the 11th season of the indefatigable cult series The X-Files, which airs Fridays at 10 p.m. on FOX, an interactive outdoor campaign dubbed “Hi Aliens!” was arranged for Portuguese fans in Lisbon.  From January 10th through the 13th, fans and passersby were able to utilize powerful laser pens to draw alien welcome messages on a screen mounted on a building in the heart of the city. These three consecutive days of buttering up those theoretical creatures from outer space was made possible by new technology developed by Jack the Maker and supported by a website (https://hialiens.foxtv.pt/pt) where fans from all over the country could create their outputs and see them laser projected during the activation. Check out the video below to see these laser projections in action:

The target audience, in this case, is seemingly extraterrestrials. You can almost imagine these creatures watching from the skies for such a friendly invitation. Of course, the real audience was the fans engaging in laser interactivity. And it’s completely understandable. Although guilty by cult franchise reboot association, it’s difficult to resist being caught up in the fervor of such an iconic television phenomenon as The X-Files. After all, whether you believe in the existence of alien races or not, we all want the truth to be out there.

 

 

About Author

Jason is a screenwriter, filmmaker, multimedia journalist and editor of DigitalSignageConnection.com. After film school, he attended USF to graduate with a journalism degree. Since then, Kushner has shot video and written for a myriad of publications and multimedia projects including Creative Loafing Tampa, Gogobot.com and TBO.com. His 2009 documentary American Colonies: Collapse of the Bee explored the phenomenon of Colony Collapse Disorder in honeybees and the various environmental/economic repercussions. The film became an Official Selection at 12 international film festivals, won Best Documentary at the 2009 Central Florida Film Festival and a John Muir Gold Award at the 2009 Yosemite Film Festival. In 2015, he became editor of DigitalSignageConnection.com at Exponation in Atlanta where he puts his combination of media skills to good use.

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