To help promote the 11th season of the indefatigable cult series The X-Files, which airs Fridays at 10 p.m. on FOX, an interactive outdoor campaign dubbed “Hi Aliens!” was arranged for Portuguese fans in Lisbon. From January 10th through the 13th, fans and passersby were able to utilize powerful laser pens to draw alien welcome messages on a screen mounted on a building in the heart of the city. These three consecutive days of buttering up those theoretical creatures from outer space was made possible by new technology developed by Jack the Maker and supported by a website (https://hialiens.foxtv.pt/pt) where fans from all over the country could create their outputs and see them laser projected during the activation. Check out the video below to see these laser projections in action:
The target audience, in this case, is seemingly extraterrestrials. You can almost imagine these creatures watching from the skies for such a friendly invitation. Of course, the real audience was the fans engaging in laser interactivity. And it’s completely understandable. Although guilty by cult franchise reboot association, it’s difficult to resist being caught up in the fervor of such an iconic television phenomenon as The X-Files. After all, whether you believe in the existence of alien races or not, we all want the truth to be out there.