PHILADELPHIA, Jan. 9, 2019 — Laurette J. Pitts, an executive with more than two decades of finance and operations experience, has been named Chief Financial Officer of VSBLTY, it was announced today by CEO Jay Hutton. A leading retail software and technology company that provides audience measurement using the power of machine learning through computer vision, VSBLTY has also developed break-through software and analytics devices that enhance both security and the guest experience for casinos and entertainment venues.
In making the announcement, Hutton said. “We are pleased that Laurette Pitts is joining our leadership team because her strategic and corporate policy skills, as well as her casino experience, will significantly contribute to our ability to expand the scope of the company.”
Pitts has an extensive background in finance, including SEC reporting, as well as GAAP and FASB requirements. Prior to joining VSBLTY, she worked in the gaming and hospitality industry for 26 years. She held various senior level positions with both public and private companies.
A graduate of Stockton State College, she earned her MBA at Metropolitan State University in St. Paul, Minnesota.
About VSBLTY (www.vsblty.net)
Headquartered in Philadelphia, VSBLTY is the world leader in Proactive Digital Display™, which transforms digital place-based media with SaaS-based audience measurement and security software that uses artificial intelligence and machine learning.