Leyard and Planar Promote Adam Schmidt to Executive Vice President of Sales and Marketing


16-year sales and marketing veteran promoted to lead global marketing and sales operations PORTLAND, Ore.–(BUSINESS WIRE)–Leyard and Planar, global leaders in visualization products, announced the promotion of Adam Schmidt to executive vice president of sales and marketing. Schmidt was formerly vice president of sales for North America. He brings over 16 years of sales and product management experience at Leyard and Planar to his new role. His responsibilities include strategic oversight, management and alignment of global marketing and North America sales.

“We’ve had great success in the joining of Leyard and Planar and we have an opportunity to further benefit our employees, customers and partners,” said Zach Zhang, co-founder and chairman of Leyard International. “With his proven success leading the sales organization through the acquisition integration process, and his experience in marketing, I know Adam is the right talent to provide this leadership.”

“We have strong momentum and a tremendous market opportunity,” said Adam Schmidt, executive vice president, sales and marketing at Leyard and Planar. “Our sales and marketing teams have been doing a great job and this organization change will further focus and align our efforts. I’m grateful for the opportunity to lead the team during these exciting times.”

Schmidt joined Planar Systems in June 2001 and has held various customer-facing positions in sales, marketing, business development and customer service. Prior to joining, he worked in marketing at Mentor Graphics, and in Project Management for Washington County. Schmidt has a BS in Economics and an MBA in marketing and quantitative methods from Willamette University.

About Leyard and Planar, A Leyard Company

Leyard is a global leader in the design, production, distribution and service of digital displays, video walls and visualization products worldwide. The Leyard Group of companies and brands, which includes Planar Systems acquired in 2015, is comprised of displays, entertainment and lighting system solutions. Leyard is the number one market share leader in the LED display market and fine pitch LED and offers indoor, outdoor, fixed and creative displays (Futuresource 2017). Used in applications such as broadcast, sports arenas, stadiums, advertisement networks, retail digital signage, control rooms, exhibitions, large scale events and digital cultural experiences, Leyard enjoys marquee installations globally and has over 300 patents in display technology. Founded in 1995, the group is headquartered in Beijing, China, and is traded on the Shenzhen Stock Exchange (stock code: 300296). Forbes magazine (2013) named Leyard among “China’s Top 100 Most Potential Listed Companies.” For more information, visit www.leyard.com.

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